Attending the ceremony, on behalf of the Ministry of Culture, Sports and Tourism, there were Mr. Nguyen Trung Khanh, Director of the Vietnam National Administration of Tourism; Mr. Nguyen Dang Chuong, Director of the Vietnam Exhibition Center for Culture and Arts; Mr. Quan Van Hai, Chairman of the Trade Union Executive Committee of the Ministry of Culture, Sports and Tourism... and representatives of units under the Ministry.

With the common goal of preserving and conserving traditional cultural values ​​and promoting the beauty of Vietnamese culture for future generations, the Vietnam Exhibition Center for Culture and Arts and Mondelez Kinh Do Vietnam Company signed a Memorandum of Understanding for cooperation lasting for 3 years (2024-2026).

The framework of this cooperation aims to preserve, promote, and harmoniously combine the traditional and modern beauty of the Mid-Autumn Festival and Lunar New Year, spreading the value and meaning of these holidays to future generations in the period of integration and development.

To achieve these goals in the 2024-2026 period, Mondelez Kinh Do Vietnam and the Vietnam Exhibition Center for Culture and Arts, under the Ministry of Culture, Sports and Tourism, will implement event programs, promote communication, honor and promote Vietnamese cultural characteristics through festival seasons.

Specifically, Mondelez Kinh Do Vietnam will sponsor the "Mid-Autumn Festival 2024" event in Ninh Binh province organized by the Vietnam Exhibition Center for Culture and Arts. In addition to sponsorship activities, Mondelez Kinh Do Vietnam will also bring the atmosphere to this festival through decoration and entertainment activities here.

This event is a meaningful playground for the young generation to freely explore the diverse colors of the Mid-Autumn Festival, thereby arousing pride and appreciation for the traditional cultural values ​​of the nation.

Mr. Bui Ky Da, Deputy Director of the Vietnam Exhibition Center for Culture and Arts, expressed: "We appreciate the positive contributions of Mondelez Kinh Do Vietnam Company in preserving cultural values ​​during traditional festivals of the nation and believe that the cooperation program between the two sides will create a driving force to promote communication, widely spread cultural beauty to the people, especially children. In addition, we appreciate the company's idea of ​​"A Mid-Autumn Festival reunion" and support the company's decision to give employees a day off on Mid-Autumn Festival to reunite with their families."

The signing ceremony of the memorandum of understanding marks an important turning point in the joint efforts of the Vietnam Exhibition Center for Culture and Arts and Mondelez Kinh Do Vietnam, aiming to preserve and promote traditional cultural values ​​of Vietnamese festivals in the current context.

These cooperation activities are expected to be a premise for future cooperation between the two sides, while also arousing appreciation for the traditional cultural values ​​of the nation and the hope that everyone will join hands to preserve these precious heritages for future generations.

Mr. Anil Viswanathan, CEO of Mondelez Kinh Do Vietnam shared: "Mondelez Kinh Do Vietnam not only develops quality Kinh Do mooncake products to serve the diverse needs of customers, but also strives to preserve and promote the beauty of the Mid-Autumn Festival. We hope that this cooperation will be of great significance, helping to spread the good values ​​and meanings of these holidays for many years to come. With a rapidly developing country like Vietnam, I hope this cooperation will help preserve the country's unique culture."

This memorandum of understanding is even more meaningful as it was signed ahead of the 2024 Mid-Autumn Festival. In order to honor the value of the traditional holiday, over the years, Mondelez Kinh Do has continuously implemented many initiatives and creative activities, with the hope that family members will have more time to enjoy moments of reunion together. Typically, in 2023, Mondelez Kinh Do launched the idea of ​​"A Mid-Autumn Festival of Reunion" when it decided to give all employees a day off for the Mid-Autumn Festival to fully reunite with their loved ones./.