The Vietnam Cultural and Arts Exhibition Center is collaborating with Mondelez Kinh Do.

To achieve these goals in the 2024-2026 period, Mondelez Kinh Do Vietnam, together with the Vietnam Cultural and Arts Exhibition Center, under the Ministry of Culture, Sports and Tourism, will implement event programs, promote communication, and honor and promote the unique characteristics of Vietnamese culture through various festivals.

Specifically, Mondelez Kinh Do Vietnam will sponsor the "Mid-Autumn Festival 2024" event in Ninh Binh province, organized by the Vietnam Cultural and Arts Exhibition Center. In addition to sponsorship, Mondelez Kinh Do Vietnam will also bring a festive atmosphere to the event through decorations and entertainment activities.

This event is a meaningful platform for the younger generation to freely explore the diverse aspects of the Mid-Autumn Festival, thereby fostering pride and appreciation for the traditional cultural values ​​of the nation.

Mr. Bui Ky Da, Deputy Director of the Vietnam Cultural and Art Exhibition Center, expressed: "We appreciate the positive contributions of Mondelez Kinh Do Vietnam in preserving cultural values ​​during traditional national festivals and believe that the cooperation program between the two sides will create momentum to promote communication and widely spread the beauty of culture to the people, especially children. In addition, we highly appreciate the company's idea of ​​'A Mid-Autumn Festival Reunion Day' and support the company's decision to allow employees to take the Mid-Autumn Festival day off to reunite with their families."

The signing ceremony of the memorandum of understanding marks a significant milestone in the joint efforts of the Vietnam Cultural and Arts Exhibition Center and Mondelez Kinh Do Vietnam, aimed at preserving and promoting traditional cultural values ​​during Vietnamese festivals in the current context.

These collaborative activities are expected to serve as a foundation for future cooperation between the two sides, while also fostering appreciation for the traditional cultural values ​​of the nation and encouraging everyone to work together to preserve these precious legacies for future generations.

Mr. Anil Viswanathan, CEO of Mondelez Kinh Do Vietnam, shared: "Mondelez Kinh Do Vietnam not only develops high-quality Kinh Do mooncake products to serve the diverse needs of customers, but also strives to preserve and promote the beauty of the Mid-Autumn Festival. We hope this collaboration will be significant, helping to spread the positive values ​​and meaning of these holidays for many years to come. For a rapidly developing country like Vietnam, I expect this collaboration will help preserve the unique culture of the nation."

This memorandum of cooperation holds even greater significance as it was signed ahead of the 2024 Mid-Autumn Festival. To honor the value of this traditional holiday, Mondelez Kinh Do has continuously implemented many innovative initiatives and activities over the years, hoping to give family members more time to enjoy moments of togetherness. Notably, in 2023, Mondelez Kinh Do launched the "A Mid-Autumn Festival Reunion Day" initiative, deciding to give all employees a day off for the Mid-Autumn Festival to fully reunite with their loved ones.