A vibrant festival for VTV's youth.
Looking back at Youth Fest 2026, the most striking thing that stands out is the youthful, modern, and inspiring spirit that the program brought to its participants.
Organized for the first time on a large scale by the Vietnam Television Youth Union, VTV Youth Fest 2026 was not just a youth movement event, but truly became a festival bringing together the youthful energy, creativity, and connection spirit of VTV's youth union members. Taking place on the occasion of the 95th anniversary of the founding of the Ho Chi Minh Communist Youth Union, the program provided a vibrant and emotional space where young people at VTV had the opportunity to meet, interact, and gain positive energy.
The highlight of the series of events was the sports and music festival, bringing together famous young artists along with many familiar faces from VTV such as reporters, editors, and MCs. The interplay between music, sports, and team spirit created an explosive, youthful atmosphere while still bearing the unique mark of those working in journalism and television.
With nearly 3,000 attendees, Youth Fest 2026 demonstrated the strong appeal of a meticulously planned and organized event. This is not just a number reflecting the scale of the event, but also a testament to its widespread impact on the spirit of today's youth: dynamic, creative, committed, and always wanting to contribute to positive change.
Mr. Nguyen Hoai Dam, Secretary of the Youth Union of Vietnam Television, shared:
“Youth Fest 2026 is an opportunity for VTV's youth to reflect on the strength of solidarity, enthusiasm, and the desire to contribute. We hope that each activity in the program will not only bring joy but also contribute to fostering pride, responsibility, and inspiration for action among all members and young people at the station.”
LumiAbera accompanies you in a subtle yet impactful way.
Amidst the vibrant atmosphere of Youth Fest 2026, Abera Group's partnership with the LumiAbera brand added a subtle touch, perfectly suited to the youthful and modern spirit of the event.
At the event, Abera presented over 300 limited-edition gift sets featuring the collaborative branding of the VTV Youth Union and LumiAbera. These were not simply souvenirs, but a meticulously crafted investment in imagery, aesthetics, and a message of partnership.
The gift set is designed with a modern, luxurious, youthful, and sophisticated spirit, creating a positive impression at first glance. Inside are newly launched skincare products such as makeup remover and facial cleanser – practical gifts that are relevant to the lifestyle of modern young people, especially those working in television and journalism with high work intensity, busy schedules, and great pressure.
This very suitability helped LumiAbera's gifts make a good impression on delegates, artists, editors, VTV presenters, and numerous guests attending the program. Without being ostentatious or overly promotional, the brand chose to present itself through meticulousness and a feeling of being cared for – a way to naturally but effectively connect with the recipients.
In a context where brands are increasingly focusing on building genuine connections with the public, LumiAbera's appearance at Youth Fest 2026 demonstrates a smart choice: accompanying young people through practical experiences, useful values, and concrete acts of sharing.
Mr. Duong Quang Loc, Director of Brand and Innovation, HV Holdings Global Co., Ltd., representing the LumiAbera brand, stated:
“We believe that a brand is only truly meaningful when it can accompany the positive values of the community. VTV Youth Fest 2026 embodies the beautiful spirit of youth – dynamic, confident, and full of aspirations. Abera Group in general, and LumiAbera in particular, cherish the opportunity to contribute a small part to the program with practical gifts, as a wish to young people who always give their all in their work and life.”
A journey to spread lasting values.
What makes the collaboration between VTV Youth Union and LumiAbera noteworthy is not only the Youth Fest 2026, but also the depth of the partnership, which has been continued through many meaningful community activities.
Previously, Abera Group collaborated with the VTV Youth Union in community activities such as "Spreading Love," giving gifts to young female journalists, female youth union officials, medical staff, and patients at the Central Endocrinology Hospital; and also donating gifts and providing support to patients at Hue Central Hospital. These programs demonstrate that the bond between the two sides goes beyond mere event appearances, nurtured by a spirit of social responsibility and a desire to create a positive impact on the community.
According to the plan, in the coming time, the VTV Youth Union and LumiAbera will continue to coordinate the implementation of social welfare and healthcare activities for specific target groups such as officers and soldiers of the armed forces in difficult areas; disabled women, ethnic minorities; teachers in border areas, etc.
This is precisely why LumiAbera's presence at Youth Fest 2026 is not only seen as the brand's presence at a major event, but also as part of a longer journey – a journey of accompanying young people, engaging in community activities, and upholding sustainable values.
From a media perspective, this is how a brand builds its image through depth. From a social perspective, it's a commendable collaborative effort. And for the attendees, it's simply a positive feeling about a brand that knows how to connect with the public in a subtle, practical, and sincere way.
Editor Vu Thi Thu Huong, from the Multimedia Television Editorial Board of Vietnam Television, expressed:
“What impressed me about Youth Fest 2026 was not only the youthful and vibrant atmosphere of the program, but also the way the partner organizations contributed to the overall feeling of the event. The beautifully prepared, thoughtful, and practical gifts, such as those from LumiAbera, made the recipients feel appreciated, and that was also part of what made the festival a complete success.”
Iran has again blockaded the Strait of Hormuz.On June 19, Iran reimposed a blockade on the Strait of Hormuz, citing Israel's refusal to withdraw its forces from southern Lebanon and the continued presence of US troops in the region. The memories linger after a memorable festival.
Although Youth Month has passed, the echoes of Youth Fest 2026 remain vivid in the memories of many, serving as a beautiful glimpse into the youth of VTV: vibrant, civilized, cohesive, and inspiring.
It's the lingering impact of a first-ever large-scale event that created a clear and lasting effect. It's the lingering feeling of a festival where sports, music, and youthful spirit blended into a vibrant whole. And it's also the lingering feeling of meaningful partnerships, including the beautiful mark left by Abera Group - LumiAbera.
Youth Fest 2026 has come to an end, but the values it inspired continue to spread: the spirit of youth dedication, the power of connection, and faith in enduring journeys of community service. Within this flow, LumiAbera has been present in its own unique way – gentle, subtle, yet memorable as a beautiful highlight in the vibrant tapestry of youth on every wave.
Source: VTV
Source: https://vtv.vn/thanh-xuan-tren-tung-canh-song-va-dau-an-dong-hanh-cua-lumiabera-100260414165103248.htm
