The training course, delivered by experts in information technology and marketing and communications from the multinational technology corporation AnyMind Group and the Google News Initiative, covered the following topics: Building a solid digital foundation; analyzing data and understanding reader behavior; developing a sustainable readership strategy and optimizing content distribution strategies; optimizing advertising revenue; managing traffic quality and ensuring brand safety.
Trainees are attending online training. (Screenshot)
During the training course, participants and instructors exchanged ideas and addressed difficulties encountered during implementation, while also proposing practical solutions to ensure website security, optimize page interface, and enhance user experience to keep pace with the digital transformation trends in journalism.
Through this training course, participants will be equipped with in-depth information and guidance on applying digital technology to media organizations; developing readership on social media platforms; and increasing advertising revenue for websites and multimedia platforms of media organizations in a professional and modern way.
PV
Source: https://www.congluan.vn/tap-huan-tu-van-chuyen-sau-ve-chuyen-doi-so-bao-chi-cho-tren-300-hoc-vien-post307644.html
