Attending the program were members of the Standing Committee of the City Party Committee: Nguyen Quang Tuan, Permanent Vice Chairman of the City People's Council; Nguyen Thanh Binh, Permanent Vice Chairman of the City People's Committee; Hoang Khanh Hung, Head of the City Party Committee's Propaganda and Mass Mobilization Department. Also attending the program were representatives of the Vietnam National Administration of Tourism; leaders of the Departments of Tourism; Culture, Sports and Tourism of provinces and cities in the country.

Delegates perform the ceremony of pressing the button to open the program.

Meeting place for food and culture lovers

Since the afternoon, many locals and tourists have come to Thuong Bac Park (Tran Hung Dao Street, Phu Xuan District, Hue City) to participate in check-in activities, experience games and immerse themselves in the program's activities. The beautiful weather is favorable for the program to take place. The excitement is clearly shown on the faces of the participants. Ms. Mai Thi Tuyet, a tourist from Hanoi, said: "Hue cuisine is very famous. Traveling to Hue and hearing about this program, I came here early to experience it. Hue's dishes are very diverse, elaborately prepared and really attractive."

In the space next to the poetic Huong River, the program "Hue - Culinary Capital" is considered the fusion of Hue culinary quintessence with other localities in the country. The program brings to the public and visitors a new perspective, along with interesting experiences about Hue cuisine in particular and other regions in general through promotional activities, culinary displays such as: Salted rice, Van Cu noodles, Hue beef noodles... performed by famous culinary artists such as folk culinary artist Mai Thi Tra, folk artist Nguyen Van Tich, Vietnamese craft village culinary culture artist Tran Thi Loan...

In addition, there are also regional OCOP cuisine and specialties such as: Squid rolls, squid fish rolls, Artichoke pho, fried sticky rice, Cu Lao Pho cakes, etc. through the skillful hands of chefs from provinces and cities: Lam Dong, Dong Nai, Dak Nong, Da Nang, Quang Ninh, Quang Binh... Besides, people and tourists also have the opportunity to enjoy other unique delicacies from ethnic minorities in the highlands of Nam Dong (now Phu Loc), A Luoi and famous restaurants and hotels in the locality.

Making whale cake to serve tourists

In addition to the participation of nearly 70 culinary booths with culinary promotion, processing and display activities, there are also attractive art performances and games at the culinary booths; especially the experience of 3D culinary exhibition using AR & Hologram technology, multi-sensory space of Maggi brand - Nestlé Vietnam Co., Ltd.... Notably, within the framework of the program, the Department of Tourism launched the Identity Set "Hue - Culinary Capital".

Director of the Department of Tourism Tran Thi Hoai Tram said that the program “Hue - Culinary Capital” is not only an opportunity to honor the culinary heritage of the ancient capital but also an opportunity to introduce the richness and diversity of Vietnamese cuisine through the participation of regions, areas and localities across the country. With the participation of artisans, chefs and representatives from all provinces and cities across the country, they have brought to Hue the typical flavors of their homeland.

Typical delicacies of the highland people... "into the streets"

The participation of artisans and chefs from many localities has created a brilliant picture of Vietnamese cuisine, where the sophistication of the North, the richness of the Central region and the sincerity of the South intersect. This diversity has created the attraction of the program, turning Hue into a meeting place for those who love Vietnamese cuisine and culture. In addition, the participation of artisans and famous restaurants and hotels in the city has contributed significantly to bringing a complete, professional program and creating a ripple effect in the community.

Affirming the brand "Hue - Culinary Capital"

Hue - the ancient capital, which was once the political and cultural center of Vietnam under the Nguyen Dynasty. Over the years, Hue has always carried within itself cultural and historical values ​​that have stood the test of time. With 6 heritages recognized by UNESCO as tangible and intangible cultural heritages of humanity and 2 co-owned heritages, Hue is proud to be not only a tourist destination but also a place to preserve important cultural values ​​of Vietnam. When mentioning Hue, people not only remember the magnificent Imperial Citadel, ancient tombs, sacred pagodas or the poetic Huong River, but also mention a unique culture, art and especially a rich and unique cuisine that is considered the "cradle of Vietnamese cuisine".

From simple, rustic dishes such as Com Hen, Bun Bo, Banh Beo, Nam, Loc... to elaborate royal dishes such as Nem Cong, Cha Phuong or Bat Buu, each dish carries the breath of Hue, deep, elegant and rich in identity. With the sophistication in preparation, the harmony in flavor and the elegance in presentation, Hue cuisine is not only dishes but also stories about the history, culture and people of Hue.

Announcing the certification mark and launching the Identity Set "Hue - Culinary Capital"

According to Director of the Department of Tourism Tran Thi Hoai Tram, the program "Hue - Capital of Cuisine" promises to create a unique, special and attractive culinary cultural space, one of the highlights in the series of cultural activities - festivals at the National Tourism Year and Hue Festival 2025 during the April 30 - May 1 holiday. This event aims to affirm the brand value of "Hue - Capital of Cuisine" and hopes to gradually create an annual activity in the ancient capital of Hue, bringing local people and domestic and foreign tourists the opportunity to experience and explore the diverse and famous culinary culture of the poetic land of Hue.

According to the leader of the Department of Tourism, in order for the brand "Hue - Capital of Cuisine" to spread more and more widely, in the coming time, the tourism industry in coordination with relevant units needs to synchronously implement many solutions. In particular, in the planning and strategy for tourism development of the city, it is necessary to elevate cuisine into a type of tourism as destinations around the world are doing; form a museum or information interpretation center about Hue cuisine combined with the experience and enjoyment of Hue cuisine... In addition, coordinate with relevant units to review, select and encourage food establishments and restaurants to attach signs of meeting standards to serve tourists in order to improve service quality, ensure food hygiene and safety and create a professional and friendly image in the eyes of tourists.