The blockbuster game Lineage 2M, a Vietnamese-Korean joint venture, will be released in six Southeast Asian countries.

This joint venture will have exclusive rights to release NCSoft's popular role-playing games throughout the Southeast Asian market.

Accordingly, the first product to be released by this joint venture is expected to be the game Lineage 2M. This is a mobile role-playing game boasting the world's largest open world , allowing over 10,000 players to gather and experience a meticulously designed 3D environment.

Highly valuing the cooperation with Vietnamese businesses, Mr. Kim Taek Jin, founder and CEO of NCSoft, expressed his expectations:

“With VNGGames’ excellent operational capabilities and robust infrastructure in the Southeast Asian market, combined with NCSoft’s leading portfolio of global RPG products, we aim to deliver a groundbreaking experience for users in the region.”

We expect that through NCV Games, NCSoft and VNG will grow strongly together, creating a significant breakthrough in the global market.”

Meanwhile, according to Kelly Wong, Vice President of VNG and Director of VNGGames, the Southeast Asian gaming market is very competitive due to the diversity of cultures and lifestyles in the countries.

"We are always looking for content that is relevant to each market and trying to localize it so that we can reach the widest possible audience," Wong shared.

By collaborating with a leading South Korean gaming corporation, Mr. Wong also expects the South Korea-Vietnam joint venture to create a breakthrough that will boost the gaming industry in Vietnam and Southeast Asia in the coming time.

The $14.8 billion gaming market.

The Southeast Asian gaming market has been experiencing strong growth in recent years. According to a report by Mordor Intelligence, revenue from the gaming industry in Southeast Asia is expected to reach $14.8 billion by the end of 2024.

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NCSoft is known as a leading game development and publishing company in South Korea, with popular titles such as Lineage, AION, Blade & Soul, and Guild Wars.

Established in 1997, NCSoft's gaming ecosystem currently serves hundreds of millions of users in 60 countries worldwide.

Meanwhile, VNGGames is a leading game publisher in Vietnam and the region, with a product portfolio of over 130 titles, recording 78.7 million quarterly users in 2023.