Song Eun Kyeong, Director of the MICE Marketing Department at the Korea Tourism Organization, assessed that Vietnam is a key market for MICE tourism for the country.
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| Consul General of South Korea in Da Nang, Kang Boosung, speaks at the opening ceremony of the Korea MICE Roadshow 2024. (Source: TITC) |
On the evening of August 7th, in Da Nang, the Korea Tourism Organization (KTO) Vietnam Office held its annual Korea MICE Roadshow 2024 event, with the participation of representatives from 21 local tourism promotion agencies, travel companies from Korea, and over 180 representative offices in Vietnam, including government agencies, airlines, and travel and tour companies.
In her opening remarks at the event, Song Eun Kyeong, Director of the MICE Marketing Department of the Korea Tourism Organization, stated that South Korea and Vietnam have actively engaged in exchanges across various fields since establishing diplomatic relations, including tourism cooperation.
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| The Korea MICE Roadshow 2024 opens up many opportunities for tourism cooperation between event organizers and travel agencies in Vietnam and South Korea. (Source: TITC) |
MICE stands for Meeting Incentive Convention Exhibition, or tourism combined with conferences, seminars, incentives, exhibitions, or event organization. MICE (Meetings, Incentives, Conferences, and Exhibitions) tour groups are large, often numbering in the hundreds or even thousands, and spend more than regular tour groups. MICE (Meetings, Incentives, Conferences, and Exhibitions) is not a new type of tourism product and is being promoted by many countries because it offers much higher value than individual or group tourism. |
The number of South Korean tourists visiting Vietnam reached 3.6 million in 2023, while the number of Vietnamese tourists visiting South Korea has continuously increased after Covid-19, surpassing 420,000 in 2023, making it the largest and most important market in Southeast Asia.
If the growth momentum continues, tourism exchange between the two countries is expected to surpass 5 million visitors for the first time since the opening of the border. In particular, Vietnam is a key market for MICE tourism for South Korea.
According to the South Korean Consul General in Da Nang, Kang Boosung, the central region of Vietnam, centered around Da Nang city, is a key area for people-to-people exchanges and tourism between South Korea and Vietnam. In 2019, before the Covid-19 pandemic, approximately 1.7 million South Koreans visited the area.
As of the end of June 2024, with tourism demand recovering, approximately 23 direct flights between Da Nang and South Korea were operating daily, and more than 780,000 South Korean citizens had visited the city in the first half of 2024 alone.
Within the framework of the event, representatives of the Korea Tourism Organization in Vietnam introduced MICE tourism, along with Korea's strengths and advantages in this potential tourism sector; attractive destinations, unique culture and cuisine, and exciting experiential activities...
At the same time, the report introduces support policies for travel agencies and businesses bringing MICE tourists to South Korea.
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| Travel agencies from both countries are exploring the tourism market. (Source: TITC) |
Earlier, on the afternoon of August 7th, within the framework of the Korea MICE Roadshow 2024 in Da Nang, a lively B2B meeting took place between representatives of Vietnamese and Korean tourism and travel agencies, opening up many opportunities for cooperation between the parties.
The Korea MICE Roadshow 2024 will also be held in Ho Chi Minh City on August 9th, with a highlight being a seminar introducing Korean incentive travel products directly to potential Vietnamese businesses interested in developing MICE tourism products abroad, including in Korea.
Source: https://baoquocte.vn/viet-nam-la-thi-truong-trong-yeu-ve-du-lich-mice-cua-han-quoc-281840.html
