Director of MICE Marketing Department of Korea Tourism Organization Song Eun Kyeong assessed that Vietnam is an important market for MICE tourism for this country.
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| Korean Consul General in Da Nang Kang Boosung speaks at the opening ceremony of Korea MICE Roadshow 2024. (Source: TITC) |
On the evening of August 7, in Da Nang, the Korea Tourism Organization Office in Vietnam (KTO Vietnam) organized the annual Korea MICE Roadshow 2024 event with the participation of representatives of 21 units from local tourism promotion agencies, travel companies from Korea and more than 180 representative agencies in Vietnam including government agencies, airlines, travel and tourism companies.
Speaking at the opening ceremony, Director of MICE Marketing Department of Korea Tourism Organization Song Eun Kyeong said that Korea and Vietnam have actively exchanged in many different fields since establishing diplomatic relations, including tourism cooperation.
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| Korea MICE Roadshow 2024 opens up many tourism cooperation opportunities for event organizers and travel agencies from Vietnam to Korea. (Source: TITC) |
MICE is an acronym for Meeting Incentive Convention Exhibition or tourism combined with conferences, seminars, incentives, exhibitions or events. MICE tour groups are large, often up to hundreds or thousands of guests, spending more than regular tour guests. MICE is not a new type of tourism product and is being promoted by many countries because the value it brings is much higher than individual or group travel. |
The number of Korean tourists to Vietnam in 2023 reached 3.6 million people. Vietnamese tourists to Korea continuously increased after Covid-19, and surpassed the 420,000 mark in 2023, taking the lead to become the largest and most important market in Southeast Asia.
If the growth momentum continues, tourism exchanges between the two countries are expected to exceed 5 million visitors for the first time since the opening. In particular, Vietnam is a key MICE tourism market for Korea.
According to Kang Boosung, Consul General of the Republic of Korea in Da Nang, the central region of Vietnam, with Da Nang city as its center, is a key area for people-to-people exchange and tourism between Korea and Vietnam. In 2019, before the Covid-19 pandemic, about 1.7 million Koreans visited this area.
As of the end of June 2024, with the recovery of tourism demand, about 23 direct flights between Da Nang and South Korea are operated every day and more than 780,000 South Korean citizens have visited here in the first half of 2024 alone.
Within the framework of the event, the representative of the Korea Tourism Organization in Vietnam introduced the MICE tourism type, along with the strengths and advantages of Korea in this potential tourism type; attractive destinations, unique culture - cuisine, interesting experiential activities...
At the same time, introduce support policies for travel agencies and businesses bringing MICE tourists to Korea.
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| Travel businesses of the two countries study the tourism market. (Source: TITC) |
Previously, on the afternoon of August 7, within the framework of Korea MICE Roadshow 2024 in Da Nang, the B2B Meeting activity took place enthusiastically between representatives of Vietnamese and Korean tourism and travel agencies, opening up many cooperation opportunities for all parties.
Korea MICE Roadshow 2024 will also be held in Ho Chi Minh City on August 9 with the highlight being a seminar to directly introduce Korean incentive tourism products to potential Vietnamese businesses that are interested in implementing MICE tourism products abroad, including Korea.
Source: https://baoquocte.vn/viet-nam-la-thi-truong-trong-yeu-ve-du-lich-mice-cua-han-quoc-281840.html
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