When the "youth idol" Zhao Lusi appeared in scenes and behind-the-scenes footage of the drama "Let Me Shine ," female fans not only marveled but also rushed to "hunt" for the outfits she wore. The actress from the drama "The Secret Affair Cannot Be Hidden " is always known as a "fashion icon" who helps brands sell out whenever she dresses up.
Dressing up like idols: a hobby for fashion and movie fans.
Many other stars, such as Jennie and Rosé (BlackPink), Hailey Bieber, and Selena Gomez, are similar. Every cosmetic product, piece of jewelry, or luxury outfit these celebrities wear always helps brands close deals, creating shopping frenzies.
Through idols, brands can quickly and easily reach markets and build goodwill.
The Miu Miu fashion brand even established a club to bring together celebrities to be its brand ambassadors, ranging from minor Chinese stars like Zhao Jinmai, Lu Yuxiao, and Liu Haocun to big-name celebrities with massive fan bases such as singer Wen Junhui, internet sensation Li Jiaxin (who has nearly 1 million followers on social media platforms), and international models like Jiang Ruiqi and Estelle Chen (a French model of Chinese descent)...
At clubs like Miu Miu's, Zhao Jinmai and other idol stars dress and mix and match according to their own preferences, creating rich inspiration for techniques in combining fashion, accessories, and jewelry.
"Following idols" and the joyful emotions and fashion experiences.
Sharing her thoughts on this, Ly Ly (34 years old, Hanoi ) said she really likes singer Thieu Bao Trang because of her youthful, modern, and free-spirited fashion style. Ly said that although she knows the singer's figure is quite different from her own, her minimalist styling, using monochrome colors, makes it easy to match. Feeling that she has something in common with someone she admires makes Ly happier.
Chinese male celebrities with nearly 30 million fans, like Li Xian, are highly sought after by many fashion brands and labels.
According to L'Officiel Singapore, a short dress from L Seoul (a Vietnamese fashion brand) sold out in 15 minutes after being worn by Jennie (BlackPink). In a short video showcasing Jennie's eyewear collection, fans quickly recognized her wearing a two-piece short dress from L Seoul, and within just 15 minutes of the announcement, L Seoul had sold over 2,000 items. The brand revealed that buyers came not only from Vietnam but also from other countries, eager to emulate their idol's style.
While on air promoting eyewear, Jennie (BlackPink)'s dress attracted attention and led the manufacturer to sell 2,000 pairs in just 15 minutes.
Notable figures such as Miyeon of (G)I-DLE, IU, Sandara Park, Momo of TWICE, and many others have appeared in L Seoul's designs, bringing the brand a significant amount of sales.
It's not uncommon for K-pop and Chinese celebrities to wear clothes and be asked to buy them live on stream. Fashion enthusiasts are also familiar with celebrities like Selena Gomez, Hailey Bieber, or Ho Ngoc Ha applying makeup live on air, promoting cosmetics, and immediately linking that to sales pitches.
"Sharing the spotlight" with their idols remains one of the most exciting and joyful aspects of shopping and beauty for fashion enthusiasts. In recent years, many luxury fashion brands have seen impressive sales increases, and local fashion brands or new labels have gained widespread recognition partly thanks to this kind of sales approach driven by... psychology.
Source: https://thanhnien.vn/thoi-trang-tre/nho-than-tuong-chot-don-cac-thuong-thoi-trang-lai-lon-185240806144304511.htm
