In recent days, the number of people and tourists from home and abroad has been increasing in Ho Chi Minh City to participate in a series of activities to celebrate the historical milestone of 50 years of Southern Liberation and National Reunification Day (April 30, 1975 - April 30, 2025).

Together with other units, the city's tourism industry has been actively spreading the spirit of hospitality and welcoming tourists to all destinations in the area through a variety of unique products and services.

Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, said that this is an opportunity for the entire tourism industry to spread gratitude, honor historical values, and at the same time welcome visitors with the hospitality that is typical of the people of Saigon - Ho Chi Minh City.

In particular, with the coordination of many departments, branches, associations, businesses and people, the series of activities of the City's tourism industry was carefully prepared, imbued with identity, demonstrating the spirit of pride, friendliness and responsibility of a modern, affectionate city.

“The atmosphere of welcoming this important historical milestone is spreading throughout Ho Chi Minh City, from public spaces to the smallest services, where every citizen plays the role of a “tourism ambassador”, ready to accompany and send warm greetings to domestic and international friends. Coming to Ho Chi Minh City on this occasion, visitors can experience a variety of innovative, preferential and community-connected tourism products. Typically, in addition to tourism products hosted by the Department of Tourism, many travel agencies have introduced cultural and historical tours, from short trips within the city to long trips connecting to some neighboring provinces. These tours not only focus on visiting historical sites but also combine cultural experiences, helping visitors understand more deeply about the history and culture of the city,” Ms. Nguyen Thi Anh Hoa added.

On the other hand, proudly recounting the 50-year journey of remarkable development - honoring the glorious past and affirming the position of a modern, dynamic and vibrant city, ready to welcome visitors from all over the world, the journey to discover "50 tourism icons" are interesting stories and unique cultural values ​​of Ho Chi Minh City.

Meanwhile, interesting stories and a series of unique cultural values ​​of Ho Chi Minh City are recreated through a special photo series that has also been published to people and tourists at home and abroad on the occasion of the 50th anniversary of national reunification.

Along with that, a breakthrough product that combines the spirit of tourism promotion with modern cinematic language and artistic depth is the short film promoting tourism. “50 FLASHES.”

The film does not simply introduce outstanding destinations, each frame, each location, each story is told with sophisticated, deep cinematic techniques, interwoven with elements of adventure, fantasy, and magic - opening up a completely new perspective on Ho Chi Minh City.

Just over 1 day of launching on social networks, 50 FLASHES quickly created a strong viral effect with over 97,000 views, 34,400 hits on the fanpage "Ho Chi Minh City Tourism" and thousands of comments and shares, showing the film's appeal in the social community.

With a rich chain of activities, products, and services promoting the image, people, and destinations of Ho Chi Minh City in particular and the whole country in general, the City's tourism industry hopes to spread the image of a hospitable, affectionate city, imbued with identity and constantly innovating, which will touch the hearts of people and domestic and international tourists on the occasion of the 50th anniversary of national reunification./.