As one of the banks that set goals and built a sustainable development strategy platform towards Green Banking very early. In 2024, Orient Commercial Bank (OCB) made great strides when continuously launching a series of digital products, green credit, publishing independent sustainable development reports... This has brought OCB many "sweet fruits" in 2024. Maintaining the "form" of a pioneering bank in digital transformation In May 2024, OCB officially introduced the new generation of OCB OMNI - after only 6 months of implementation, setting a new standard in the digital banking sector in Vietnam in terms of speed, convenience and making OCB the leading bank in the current digital transformation race. With nearly 200 features on just one application, this digital banking application meets all customers' transaction needs. With many outstanding advantages, after only 7 months of launching, the number of transactions on OCB OMNI increased by 74%, CASA increased by 21% and online savings revenue increased by 32% compared to the same period in 2023. In particular, in 2024, in the journey of "leading bank" implementing the Open Banking model, OCB has officially built and operated, reaching the milestone of more than 150 Open APIs, corresponding to different services from basic to specialized operations, ready to integrate, meeting the diverse needs of multi-industry partners, with strong processing performance, an average of more than 6 million transactions/month since the beginning of 2024. Any business with the need to manage internal finances or provide financial services to customers can connect with OCB through the Open API platform. According to statistics, up to now, the number of customers connecting OPEN API at OCB has doubled compared to 2023, contributing to an increase in the CASA rate of over 20%. With the goal of maintaining the leading position in Open Banking in the Vietnamese banking system, OCB has built a Data Analysis Center, using advanced algorithms and technologies to analyze data sets in Big Data, combined with the application of Artificial Intelligence - AI, thereby helping the bank have a comprehensive and in-depth understanding of customers, allowing personalization in building and adjusting products, services and implementing targeted marketing campaigns to improve user satisfaction.

OCB has officially built and operated, reaching the milestone of more than 150 Open APIs, meeting the diverse needs of multi-industry partners, with powerful processing performance.

In addition, in 2024, OCB also clearly demonstrated its commitment to "Making Vietnamese banking services easier than ever with reasonable costs, along with convenient and interesting features" through promoting the development of Liobank digital bank - a digital bank "tailor-made" specifically for young, modern and tech-savvy customers. With that orientation, OCB has built a solid foundation, providing full services through 4 main product pillars: Providing excellent mobile apps on cloud native and micro service platforms to ensure smooth use and the ability to meet rapid user growth; Meeting the need for immediate payment: Liobank 2in1 card combines both debit and credit with apple pay/google pay/QR payment. Liobank is currently the only bank to deploy "Cashback realtime - instant refund"; Providing customer credit - focusing on granting card limits to serve daily spending needs and transparency in transactions: Applying credit decision-making processes based on Machine Learning and Big Data, not depending on traditional data. OCB also deploys experience limits (EduLimit), to create access to credit for customers without credit history, while building a customer behavior scoring system. And finally, meeting the needs of saving and investing, aiming to build simple profitable saving behaviors right from small amounts of money and associated with daily activities.

Liobank - a digital bank "tailor-made" for young, modern and tech-savvy customers

After more than 1 year of launching to the market, Liobank has recorded impressive growth with nearly 500,000 new customers in 2024, of which more than 300,000 customers own physical cards. The total transaction value and number of transactions received and sent via Liobank reached 11 trillion VND with 8 million transactions made, an increase of 4.2 times compared to 2023, ranking on app stores Liobank reached 4.7 in the top group of financial applications. " OCB is one of the banks that is investing a lot of money in digital transformation activities. And we have great faith in this activity because this is a great opportunity that OCB must take the lead to create a clear difference in the market" . Representative of OCB's leadership said. It can be said that the pioneering Green Bank in Vietnam is the destination of OCB, which the bank has laid the foundation for very early and built into an overall strategy with the support of many prestigious international organizations such as IFC. With specific actions, in April 2024, OCB and the International Finance Corporation (IFC) signed a strategic cooperation agreement, focusing on green banking transformation, improving digital banking services for SMEs and retail customers. This is considered an important step for OCB towards the goal of sustainable development, creating practical values ​​for the bank, customers and the community. Accordingly, IFC will support OCB in implementing the green transformation journey, while enhancing the capacity of digital banking services for SMEs and retail customers. This not only promotes climate finance development but also opens up access to capital for SMEs, especially women-owned businesses. In September 2024, OCB released the 2023 independent sustainable development report with the theme: "Green Banking Transformation Journey", becoming one of the pioneering banks to build and publish an independent sustainable development report across the system.

In September 2024, OCB will release the 2023 independent PTBV report, making great strides in its sustainable development strategy.

With professionalism, transparency and the ability to effectively convey information to investors, while aiming to improve the bank's governance and sustainable development through PTBV reports, OCB has been continuously honored with a series of prestigious awards such as the only bank to receive the sustainable development report award at the 2024 Listed Enterprise Selection; Top 50 Sustainable Development Enterprises 2024 announced by Nhip Cau Dau Tu Magazine; Top 100 Sustainable Enterprises 2024 honored by VCCI; Received the double award of Outstanding Vietnamese Bank for Green Credit 2024 by the International Data Group (IDG) in collaboration with the Vietnam Banking Association (VNBA)... In particular, within the PTBV strategy that was developed and announced, in 2024 OCB implemented a series of programs to promote social security work, sharing with the community, specifically: Sponsoring the entire cost of building Minh Thanh Secondary School, Tuyen Quang province; Joining hands to support people in the storm area affected by storm Yagi; Accompanying the banking industry to join hands to eliminate temporary and dilapidated houses, in which OCB supported 5 billion VND in construction and repair costs for 75 houses for poor households, near-poor households, and households in difficult circumstances; Accompanying the Kien Giang Education Promotion Fund to help disadvantaged students continue to go to school; Sponsoring scholarships for students of Yersin University, Da Lat... In December 2024, OCB also implemented the program "Cleaning houses and contributing trees" to green Xuan Lien forest (Thanh Hoa)" through the GAIA Nature Conservation Center. Accordingly, 1,065 trees were contributed through internal activities for bank staff, nearly 400 kg of donated items were also sent to GAIA. With continuous efforts in pioneering digital transformation and sustainable development, in 2024, OCB reaped many "sweet fruits", affirming its position and capacity when it was continuously honored by prestigious domestic and international organizations such as National Brand voted by the Ministry of Industry and Trade; Top 25 leading listed brands in 2024 ranked and announced by Forbes Vietnam magazine; Inspirational Brand 2024 by Asia Pacific Enterprise Awards (APEA); Top Most Valuable Brands in Vietnam 2024 announced by Brand Finance with a brand value of 150 million USD, brand strength index of 67.3 ranked AA. Compared to 2023, in 2024, the bank increased its brand value by 20% and the brand strength index (BSI) increased by one rank, equivalent to 14.5 points. At the same time, OCB is also in the top 6 fastest growing in the banking industry. Source: https://daibieunhandan.vn/chien-luoc-phat-trien-ben-vung-hieu-qua-tai-ocb-trong-nam-2024-post400910.html