Many social activities have been implemented to create new tourism products rich in identity, combining nature, traditional culture and modernity.

From there, it contributes to positioning Ninh Binh tourism brand as a "Safe - Friendly - Quality - Attractive" destination, gradually turning tourism into a key economic sector of the locality.

Tourism grows strongly, recovers impressively

In 2024, Ninh Binh tourism industry recorded very positive results: The whole province welcomed over 8.7 million visitors, exceeding 16% of the plan, up nearly 30% compared to 2023.

Of which, domestic visitors reached 7.2 million, international visitors over 1.5 million. Total tourism revenue is estimated at 9,100 billion VND, up 40.15%.

In the first quarter of 2025 alone, Ninh Binh continued to maintain impressive growth momentum with more than 4.4 million visitors, an increase of 13.4% over the same period.

Notably, international arrivals reached 535,000, up 40.8%. Tourism revenue in the first quarter reached nearly VND4,700 billion, up 29.3% over the same period last year.

Along with promoting market research and developing suitable products, Ninh Binh tourism industry is focusing on exploiting key international markets such as Europe, Northeast Asia, Japan, Korea, China, America and expanding to potential markets such as India and the Middle East.

Ninh Binh Tourism Week 2025: Heritage in life, creativity in nature

On the occasion of the April 30 and May 1 holidays this year, Ninh Binh province organized a series of special events within the framework of Ninh Binh Tourism Week 2025, affirming its position as the leading attractive cultural and historical tourism center in the country.

The highlight of Tourism Week is the program Heritage for Life , taking place from May 2 to 3. This is not only a promotional activity but also a deep gratitude for the artisans who are preserving the quintessence of traditional craft villages.

The creative craft village space is designed into 5 art clusters representing prominent craft villages: Van Lam embroidery, Kim Son sedge weaving, Bo Bat pottery...

Visitors will experience the craft process, interact with artisans and enjoy typical products such as tea and local fruit juice.

Main activities include: Opening of Exhibition Space Ninh Binh Traditional Craft Village , May 2; Artistic Fashion Show Heritage for Life , May 2; Craft Village Bicycle Parade, May 3.

Non la - Vietnam Festival 2025: Artistic journey on heritage

Following the series of events is Non La - Vietnam Festival 2025, a convergence of Vietnamese culture, art and history in a majestic natural space.

On the journey from Tam Coc to Tam Chuc, participants will immerse themselves in the charming beauty of mountains and rivers and traditional values ​​that are vividly recreated.

The festival creates a highlight to connect the community, inspire creativity and spread love of heritage in contemporary life.

Promoting sports tourism: Off-road racing 2025

The 2025 off-road car race will take place on May 1-2 at the Public Area adjacent to the Trang An Road Welcome Gate - Trang An Cultural Park.

The event not only attracts professional racers but also promotes the image of Ninh Binh sports tourism, arousing the spirit of community, solidarity and volunteerism.

Along with the main events, many unique cultural and artistic activities will also take place at famous tourist areas and spots in the province.

Concert night, Nostalgia music night at Hoa Lu Ancient Town; Opening ceremony of the Vietnam map decoration cluster with traditional conical hats at Thung Nham Eco-tourism Area - symbolizing the unity of 54 ethnic groups.

Recreating the model of the North-South Reunification Train in the middle of the mountains and forests, as a symbol of national unity and the spirit of peace.

Affirming the position of Asia's leading destination

With its pristine beauty, rich culture and history and efforts to renew itself every day, Ninh Binh is continuously honored internationally.

Trips to Discover (USA) put Ninh Binh in the Top 14 most attractive destinations in Asia (2020); Travel and Leisure Magazine (USA) voted Ninh Binh as one of the 12 most beautiful filming locations in Asia (2022).

Top 10 friendliest destinations in the world according to Traveller Review Awards (2023); Ranked 4th in Top 10 world wonders for people who don't like crowds (2024).

Trang An Scenic Landscape Complex received the Koller Award - Impactful Destination category (2024); Ninh Binh was ranked 2nd in the Top Most Hospitable Cities in Vietnam by Booking.com (2025).

With brand development orientation The beauty of the ancient capital , Ninh Binh is gradually becoming a millennium heritage city, a creative city, a national and international tourist center.

The province focuses on improving service quality, diversifying high-end, environmentally friendly products, and bringing different experiences to domestic and foreign tourists.

Source: https://bvhttdl.gov.vn/toa-sang-thuong-hieu-tuyet-sac-mien-co-do-20250423100359197.htm