Quality and variety of Australian cherries

The event, taking place on 5 December 2024, will bring together importers, retailers and food industry professionals from across Vietnam to explore the opportunities that Australian cherries bring to the domestic market.

The event will feature live and online seminars, providing a comprehensive look at the Australian cherry industry. Attendees will also have the opportunity to sample the freshest Australian cherries and discover innovative culinary uses for the fruit.

With over 40 varieties grown in Tasmania, New South Wales, South Australia and Victoria, Australian cherries are renowned for their premium quality, distinctive flavour and vibrant colour. These cherries are grown in ideal conditions and shipped fresh to international markets, ensuring the highest standards of taste and safety are met. Cherry Growers Australia is a leading representative of the Australian cherry industry.

“Vietnam - An important market for Australian cherries”

Attendees heard presentations from representatives from Cherry Growers Australia (CGA), Hort Innovation and Austrade, sharing useful information about the Australian cherry industry; including production processes, export opportunities, and the growing demand for Australian cherries in Vietnam. Industry experts highlighted the superior quality of Australian cherries with their distinctive ruby ​​red colour, natural sweetness and the high food safety standards of the Australian agricultural industry. This provided attendees with in-depth information, providing a clearer view of the opportunities that Australian cherries bring.

“We are delighted with the success of the event and the positive feedback from attendees,” said Chris Lethbridge, Trade Development Coordinator at Cherry Growers Australia. “Vietnam is an important market for Australian cherries and this event provided a great opportunity to showcase the unique characteristics of our fruit and build valuable relationships between Australian producers and importers and retailers in Vietnam,” he added.

The event also served as a valuable networking platform, with over 15 importers, retailers and food industry professionals attending. The networking sessions provided an opportunity for guests to discuss potential business opportunities, exchange ideas and build new relationships in the Australian and Vietnamese markets.

Many participants expressed interest in expanding the product line with Australian cherries, recognizing the growing demand for fresh, premium products in Vietnam.

Enjoy fresh cherries and culinary demonstrations

One of the highlights of the event was the tasting session, where guests enjoyed the freshest Australian cherries of the season. The distinctive flavour and crisp texture of the cherries left a lasting impression, affirming the value of Australian cherries as a premium fruit in the international market.

In addition, culinary demonstrations showcased the versatility of Australian cherries in both sweet and savoury dishes. From cherry cocktails, to gourmet desserts and savoury pairings, attendees were inspired to innovate ways to incorporate the fruit into menus and retail products.

“We are confident that this event will pave the way for increased demand and stronger penetration of Australian cherries in Vietnam,” said Karina Keisler, Marketing & Communications Director at Hort Innovation.

“Our mission is to bring the great taste and quality of Australian cherries to global consumers, and events like this are an opportunity to raise awareness and create excitement for our world-class product in local markets,” said Karina Keisler.

Bich Dao