The virtual studio market is projected to reach $762 billion.

The event was jointly organized by MAAC Academy of Film and Animation, Arena Multimedia, and Aptech Group (India), with the participation of domestic and international experts, several film producers, and hundreds of students interested in and pursuing this field.

Referring specifically to the Indian market, Mr. Abir Aich cited data from a recent report by Grand View Research, Inc., which projected the virtual manufacturing market in the country to reach $507.1 million (2030), equivalent to a compound annual growth rate of 22%, between 2023 and 2030.

According to Aptech representatives, the concept of a virtual film studio is becoming increasingly popular. It's a blend of traditional filmmaking with real-time CGI image simulation technology and digital technology, creating an interactive and engaging environment for visual storytelling.

More and more filmmakers are choosing virtual studios for their films due to their efficiency and convenience. For example, many blockbuster films worldwide have adopted this technology, from TV series like Mandalorian (2019), House of Dragons (2022), Percy Jackson and the Olympians (2023)… to popular feature films: Thor: Love and Thunder (2022), Top Gun: Maverick (2022), Black Adam (2022), Megalopolis (2024)…

In the Vietnamese market, this technology, although relatively new, has already been applied in film production, including some scenes in the two films "Face Off 6: The Fateful Ticket" and "Face Off 7: One Wish" .

According to Abir Aich, the application of virtual studios in the production of TV series or feature films is beneficial for many reasons, such as unleashing creative freedom, saving time and costs, reducing the need for a physical location, increasing flexibility and repeatability, and enhancing collaboration.

Mr. Tran Hoang Hai, founder of LumiGrade Media, also agrees, stating that virtual studio technology is contributing to changing the way films are made today.

Previously, traditional film production involved several stages: scriptwriting, pre-production, production, post-production, and distribution...

Nowadays, with virtual studio technology, the pre-production phase integrates design, 3D modeling, and special effects, thereby reducing the workload for the production and post-production phases.

Mr. Hai stated that with this technology, film crews can create 5-7 different scenes, from in the forest to by the sea and underwater, in just one day, minimizing risks. Achieving this requires very thorough preparation in the pre-production phase.

According to several Vietnamese experts in this field who participated in the workshop, despite its potential, the practical application of virtual studios still faces many difficulties. This is because the technology is still quite new and needs more time to build trust and convince directors and producers.

HAI DUY