These days, the people of the South in particular and the whole country in general are immersed in the joy of the event of the Liberation of the South and the reunification of the country (April 30, 1975). The event has marked a brilliant milestone, opening a new chapter full of promise for the development and integration of the country.

Along with the journey of innovation and growth, there are brands that have become an inseparable part of Vietnamese cultural life and history. Preserving 150 years of beer brewing heritage associated with Vietnamese culinary culture, Saigon Beer - Alcohol - Beverage Corporation (SABECO) stands out as a testament to the perseverance and aspiration to reach further of the Vietnamese spirit.

Saigon Beer Heritage blends with the rhythm of Vietnam

Originating from the first brewery in Ho Chi Minh City - the cradle of the domestic beer industry, Saigon Beer - SABECO's flagship brand - carries within it a lasting legacy of traditional brewing art since 1875. Throughout the past 150 years, the names Saigon Beer and SABECO have accompanied the development of innovation and dynamism of Ho Chi Minh City, becoming an indispensable part of people's lives and the city's progress.

More than just a regular consumer product, Saigon Beer in particular and SABECO products in general have become an indispensable part of the colorful cultural life of Vietnamese people. From the bustling and jubilant celebrations, the moments of bursting into victory of national sports or family reunions, friends gathering, the familiar image of Saigon Beer is always present as a "witness" to remember and share all emotions, and at the same time is an invisible catalyst to connect people closer together.

Honoring national cultural and historical values

Not only a symbol of joy, connection and national pride through quality, long-standing product brands, SABECO is also a trusted companion of the country with many efforts to honor proud cultural and historical values, joining hands to contribute to building an economically prosperous, socially and environmentally sustainable Vietnam.

On the occasion of the 50th anniversary of the Liberation of the South, SABECO and the Saigon Beer brand contributed to the joy of unification through exclusive sponsorship of the international 3D Mapping art performance program taking place in Ho Chi Minh City on April 29. The show is a 3D light film with the message of connecting the past, looking towards the future through light and music, recreating the journey of the city and the country.

With the participation of art teams from many countries around the world such as Vietnam, Singapore, Belgium and France, the program is a highlight in the series of activities to celebrate the Great Festival of Ho Chi Minh City, expressing the aspiration to turn Ho Chi Minh City into a city of living heritage - a place where modern technology and cultural depth - history - unique urban identity intersect. Through this meaningful event, SABECO and Bia Saigon not only express their respect for the precious historical heritage but also affirm the position of a Vietnamese brand that is always dynamic, actively integrating internationally and constantly innovating to accompany the development of the country.

Developing traditional values, looking towards the future

Building on its 150-year legacy and the spirit of continuous progress, SABECO is committed to a better future for the Vietnamese people through efforts to modernize processes according to sustainable standards. At the same time, the goal of investing in the community through joining hands to preserve, inherit and spread Vietnamese cultural values ​​is also a strategy that the company focuses on with the aim of opening up the source of strength and promoting national identity.

Accompanying the country’s development over the past decades, the company is striving to inspire future generations with its own story – a journey filled with effort, solidarity and pride. Each SABECO product is not only a drink that preserves memories but also contains the spirit of national pride, resilience and aspiration to reach out, affirming Vietnam’s position on the international map.

Source: https://hanoimoi.vn/sabeco-ghi-dau-an-tren-hanh-trinh-ton-vinh-van-hoa-va-di-san-dip-ky-niem-50-nam-giai-phong-mien-nam-700799.html