Faced with the current oversupply situation in the world grape industry, the three leading grape producing countries in the Americas - Mexico, Chile and Peru - have just announced the establishment of an alliance to boost global demand for the product.

The event takes place within the framework of the Global Grape Forum 2024, held for the first time in Chile, bringing together the world's largest grape growers.

The new alliance will focus on coordinating grape marketing campaigns in key markets. The three countries will also share information on varieties, production and inventory levels to optimize production and product flow.

According to data from the Global Grape Forum 2024, global grape exports in the 2023-2024 season are estimated at 3.6 million tonnes. In the Southern Hemisphere, Chile and Peru account for 64% of the market share, followed by South Africa with 21%.

HOANG THANH