VPBank "plays big" with the first Flagship branch in Vietnam

Vietnam Prosperity Joint Stock Commercial Bank (VPBank) today officially opened a new Flagship branch in Ho Chi Minh City, the largest economic and financial center of the country. This special event marks the first time the Flagship branch model in the banking sector has been launched in Vietnam , demonstrating VPBank's vision for perfect customer service and pioneering position in the digital era.

Unique space, classy service

Located in the Riverfront Financial Center building in the heart of District 1, on the banks of the Saigon River, the Flagship branch is designed based on the inspiration from the mission “For a prosperous Vietnam” and the symbol of prosperity flower of VPBank. The images of shells with the message “Shell of Community” are cleverly designed to connect with traditional Vietnamese symbols such as bamboo, conical hats, and bamboo fans, expressing a message of embracing and nurturing the community. The branch space is designed to be open, connecting the community, modern and environmentally friendly.

VPBank's Board of Directors together pulled the ribbon to inaugurate the Flagship branch

In particular, VPBank's Flagship branch also has unique utility and experience areas. The first floor is the Coffee zone, where customers can enjoy tea, coffee and participate in mini workshops to interact and connect. The third floor is a bar with a view of the Saigon River, along with a modern Conference zone and a Digital zone for customers to experience banking products and services.

"The Flagship branch is not only a place for transactions but also a space to experience high-end financial services, with the goal of improving service quality and bringing maximum satisfaction to customers. This is also what we aim for in the future on the journey to make VPBank one of the largest banks not only in Vietnam but also among the largest in Asia," a senior leader of VPBank shared.

VPBank's service quality at Flagship branches is demonstrated through four aspects: High efficiency, high quality, classy privileges and pioneering experience. Specifically, all financial needs of customers - from basic such as opening an account, saving to advanced such as investing, asset management - are met quickly and effectively through fast service time, simple and convenient processes. Customers will be able to communicate directly with VPBank's team of talented and experienced financial consultants, who can provide financial solutions personalized to each customer's needs in the most professional manner.

VPBank Flagship Branch Space

With such unique design and perfect services that bring impressive experiences to customers, Flagship branch is the leading branch among the total of 280 branches and transaction offices that VPBank has put into operation up to now.

"In the digital age, we understand that there are still services that require direct and personalized interactions. This Flagship branch is a testament to VPBank's commitment to providing the best customer experience, whether through digital or direct channels," said the VPBank leader.

Modern technology, new experience

VPBank has boldly invested in the latest and most modern technology in the banking sector to bring customers new and creative experiences. At the Flagship branch, customers will experience paperless transactions. This is a great effort of VPBank in the digital transformation journey, contributing to improving the experience for customers when making transactions at VPBank branches and transaction points. At the same time, "paperless" is also a big step forward in expressing the message "For a prosperous Vietnam" through environmental protection.

All devices at the Flagship branch are optimized for wireless, wired devices are designed to be hidden in the wall, contributing to a breakthrough, leading experience that enhances customer experience when transacting at the branch. In addition, VPBank's 24/7 Self-service area is equipped with advanced technology devices, providing an automated and convenient experience for customers. The ATM, CDM and SSM system allows individual and corporate customers to perform 189 services, such as depositing, withdrawing money, opening accounts, opening cards, locking cards, applying for loans or registering to open corporate accounts... at any time of the day.

Customers experience “Paperless” transactions at VPBank Flagship

In particular, at the Flagship branch, VPBank has created a unique experience space called “Digital Zone”. At the Digital Zone, VPBank provides convenient Tablet devices, helping customers experience the bank’s digital ecosystem easily and flexibly. With the goal of showing VPBank as a modern and smart organization, the design of the Digital Zone is minimalist, using completely wireless devices and luxurious white tones, creating an elegant and modern space.