In order to share with consumers in difficult times, in addition to promotional programs, the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) has launched a special incentive program for member customers within the framework of the "Nutrition - Energy Festival for Back to School".

Bold words from when making a membership card

Weaving through the crowd at Co.opmart Cong Quynh supermarket (District 1) in the late afternoon, Ms. Nguyen Thi Thuy Trang (28 years old) pushed her cart and said that she has been attached to Co.opmart for many years, since her school days.

"Nearly 10 years living in Ho Chi Minh City is also 10 years I have been attached to the Co.opmart supermarket chain, from my student days until I started working and got married. From Co.opmart Ly Thuong Kiet to Co.opmart Van Thanh, and now Co.opmart Cong Quynh. Every time I move, the first thing I do is find the nearest Co.opmart to prepare for the new journey," Trang confided.

Having been with the supermarket for many years, Ms. Trang said that she currently owns the highest loyalty card of the supermarket - platinum. The platinum card has more benefits than other card types, of which she likes the most is the separate cashier counter, no need to queue or wait long to pay.

"Every time I celebrate my birthday or Tet, the supermarket gives me gifts and discounts on my bills. I get a lot of promotions and points to redeem for rewards. The products are of good quality, so for nearly 10 years I have been loyal to Co.opmart," said Ms. Trang (laughing).

Meanwhile, Ms. Le Thi Phuong (living in District 4) shared her shopping experience at Co.opmart, not choosing to buy cheap items, but she often prioritizes choosing products that are in the supermarket's deep promotion period to "hunt" for bigger rewards.

Ms. Phuong said that during promotions, in addition to discounts, the supermarket also gives away many gifts when purchasing high-value bills, and even has a lucky draw program; the higher the card level, the greater the discount.

"In these difficult times, saving even a few dollars is very valuable! Membership not only gives you discounts but also accumulates bonus points. Sometimes I can redeem my points for up to a million. What a bargain!", Ms. Phuong said.

New members increased by 85% in the first 6 months of the year

A representative of Saigon Co.op said that Saigon Co.op's customer membership program is one of the company's outstanding customer services. Launched in 1997, Saigon Co.op is now the pioneer distributor in the market in building a customer loyalty program, through which customers are taken care of with special policies.

According to research, Saigon Co.op membership cards are divided into four levels: bronze - silver - gold - platinum. Each level has its own price incentives, the higher the card level, the greater the incentives, the more discounts, and discounts right on the purchase invoice.

In addition to discount programs, the supermarket especially focuses on customer experience such as sending meaningful gifts on holidays, birthdays, free parking, accumulating bonus points to increase annual discounts...

In particular, customers do not need to wait until the end of the year to use accumulated points but can quickly convert points into bill payment value at any time, at any Co.opmart, Co.opXtra, Finelife nationwide.

In order to enhance the shopping experience for customers, Saigon Co.op has integrated AI (artificial intelligence) technology into the supermarket system, thereby being able to understand and connect more deeply with millions of customers nationwide. Along with that, the supermarket strengthens its links with business partners to support customers to buy quality, diverse products at cheaper prices.

Currently, Co.opmart and Co.opXtra are serving more than 4 million member customers, the number of new customers in the first 6 months of 2024 increased dramatically by 85%. Currently, the number of members with gold-level cards is the largest, followed by platinum-level customers.

A representative of Saigon Co.op said that from now until August 14, Saigon Co.op will continue to promote many preferential programs for members with more than 100 essential items at deep discounts. Gold/platinum customers can save up to 300,000 VND when participating in the program.

Specifically, the supermarket reduced the price of the Philips 1.5l stainless steel kettle from VND849,000 to VND290,000 for gold/platinum customers, and VND250,000 for bronze/silver customers. Comfort fabric softener priced at VND238,000/bag is reduced by VND59,000 for gold/platinum customers and VND29,000 for bronze/silver customers. On1 bamboo scented laundry detergent 3.5kg bag, On1 Garden of farm matic laundry detergent 3.5kg bag is reduced by VND80,000 for gold/platinum customers and VND39,000 for bronze/silver customers.

Hai Duong garlic is 25% off for gold/platinum customers and 15% off for bronze/silver customers; Australian beef brisket is 37,400 VND off for gold/platinum customers and 27,400 VND off for bronze/silver customers; New Zealand Envy apples are 45,000 VND off for gold/platinum customers and 35,000 VND off for bronze/silver customers.

Coca Cola soft drinks are discounted by VND8,200 for gold/platinum customers and VND6,500 for bronze/silver customers. Koreno jumbo noodles with spicy beef, kimchi, and shrimp flavors are discounted by VND24,000 for gold/platinum customers and VND20,000 for bronze/silver customers.

Only on August 13, silver level customers will receive 5 bonus points when accumulating 15 points for purchases, gold and platinum customers will receive 10 points and 15 points respectively when accumulating 15 points for purchases.