Regional agricultural specialties gather in the capital in the second market session of 2024

Delegates cut the ribbon to inaugurate (Photo: HNV)

The market officially opened on the morning of August 15, 2024, attracting a large number of delegates and people of the capital to attend.

According to information from the Organizing Committee, following the success of the "Agricultural and Regional Specialty Market" held in June 2024, the Ministry of Agriculture and Rural Development (MARD) directed the Agricultural Trade Promotion Center to coordinate with relevant units to organize Session 2 with the theme "Agricultural and Regional Specialty Market; Week of promoting custard apples, agricultural and specialty products of Lang Son province in 2024 in Hanoi in 2024". This activity is part of a series of programs to support localities, enterprises, cooperatives, and agricultural production establishments to develop their businesses, expand their markets, and focus more on the domestic market with the motto "Vietnamese people prioritize using Vietnamese goods" and "Vietnamese goods conquer Vietnamese consumers", thereby promoting and advertising brands, honoring clean and safe agricultural, forestry and fishery products, as well as creating a bridge between cooperatives, enterprises and consumers, between production and consumption.

Participating in this Fair, localities bring a variety of agricultural, forestry and aquatic products produced in the direction of organic, ecological agriculture, products applying high technology in production and processing; traditional craft village products, OCOP products that have been ranked 3 to 5 stars according to the "One Commune One Product" Program and many famous agricultural products and specialties such as: Thai Nguyen tea; Linh Son guava; Ly Son onions and garlic...; aquatic products and many high-quality agricultural products and specialties with brands and reputations in the market are also displayed, introduced and sold.

Delegates visit Lang Son booth (Photo: HNV)

Lang Son Department of Agriculture and Rural Development organized a booth area to promote and introduce Chi Lang custard apple and other agricultural specialties and OCOP products such as: Star anise, dried mac mat fruit, Bao Lam seedless persimmon, Van Lang Vanh Khuyen persimmon, Trang Dinh black jelly, wild lemon - Mau Son 6-fingered chicken... beautifully decorated, impressing visitors.

At the same time, within the framework of the fair, Buon Ma Thuot Coffee Association presided over and coordinated with Vietnam Coffee & Tea Joint Stock Company and Simexco Dak Lak Company to organize the "Event to promote, connect and enhance the value of Vietnamese specialty coffee" within the framework of Fair 2 from August 15 - 17, 2024 at the Conference room on the 1st floor of the Exhibition Building - No. 489, Hoang Quoc Viet Street, Hanoi. Accordingly, during the 3 days of the event, the Organizing Committee will organize diverse activities such as: Mini games, Latte art performances; Sharing the journey to Vietnamese specialty coffee; Cupping and auctioning some batches of specialties of the VIETNAM AMAZING CUP 2024 competition; coffee tasting activities for visitors...

Young people visit the area promoting, connecting and enhancing the value of Vietnamese specialty coffee at the market (Photo: HNV)

Also within the framework of the fair is the Week of consulting, introducing and promoting the consumption of products: OCOP, craft villages, safe agricultural and food products of Hanoi city in 2024 organized by the Hanoi New Rural Area Coordination Office with a scale of about 50 booths, the Week of displaying, introducing and selling agricultural products, OCOP products, typical craft village products of Hanoi and neighboring localities.

In order to diversify trade promotion forms, open new markets, increase opportunities to reach customers and bring outstanding economic efficiency to localities, the highlight of the Market is the livestream activity selling agricultural products, specialties, OCOP products on the TikTok platform and social networking platforms organized right at the Market. With careful preparation, carefully selected products, meeting all quality standards, promising to bring consumers many experiences and hunt for good deals when participating in watching and shopping for agricultural specialties by purchasing directly at the livestream (customers can watch and buy products directly on the "Vietnamese Agricultural Products Online" channel on TikTok from 9:00 am - 1:00 pm on August 16, 2024).

Coming to the market, people in the capital also have the opportunity to attend programs introducing and experiencing traditional dishes, regional cuisine; and demonstrations of agricultural and food processing processes.

Speaking at the opening ceremony on the morning of August 15, Director of the Department of Agriculture and Rural Development of Lang Son province Nguyen Huu Chien emphasized that at this Fair, Lang Son province with 30 booths from all districts and cities will introduce most of the local specialty products, including: custard apple, star anise, black jelly, various specialty vegetables, various types of tea, medicinal products of Morinda officinalis, cardamom; honey... and many other agricultural and specialty products. "This is a very meaningful event that actively supports the promotion of the brand of agricultural products, safe food with protected geographical indications of regional specialties to a large number of domestic and foreign consumers, creating opportunities for cooperation in consuming agricultural and forestry products of Lang Son in particular and of Vietnam in general" - said Mr. Nguyen Huu Chien.

Announcement and award of Lang Son geographical indication protection certificates for some local specialties (Photo: HNV)

On this occasion, comrade Nguyen Huu Chien also expressed his belief that, during and after the Fair, many businesses will find opportunities to cooperate and invest in developing the Vietnamese agricultural market, many agricultural products will find new directions, developing to new heights. “In the current trend of integration and globalization of the world economy, cooperation and development is an inevitable requirement, Lang Son province wishes to cooperate with businesses to invest in developing agriculture and rural areas, creating the most favorable conditions for businesses to participate in promoting, promoting trade, connecting supply and demand for products through fairs, exhibitions, events to honor, promote, agricultural weeks to introduce products in the province, outside the province and internationally; "creating conditions for entities to introduce and promote products, build product brands and trademarks, expand consumption markets, seek partners to carry out linkages in production and consumption of products... contributing to enhancing the brand and value of agricultural products" - Director of the Department of Agriculture and Rural Development of Lang Son province affirmed./.