Looking back at the 21-day sweet journey with CHIN-SU Shiitake mushroom & Kombu seaweed seasoning

Playground for food lovers, die-hard fans of Shiitake mushroom & Kombu seaweed seasoning

First launched at Foodex Japan 2023 and officially sold in parallel in Vietnam - Japan from the end of March 2023, CHIN-SU Shiitake mushroom & Kombu seaweed seasoning has created a sweet and refreshing craze when it was sought after and trusted by culinary experts, famous vloggers as well as consumers in both countries. Many members of the cooking community did not hesitate to experience and immediately fell in love with the sweet taste of the product combined from these two premium, typical Japanese ingredients.

Therefore, when CHIN-SU organized the "21 days of sweet cooking" challenge with Culinary Frank, die-hard fans of the Shiitake mushroom & Kombu seaweed seasoning line responded enthusiastically. Taking place from June 10 to July 20, 2024, the competition not only contributes to creating a habit of eating sweet and light food but also brings a fun playground for those who love cooking and want to share their finished products and experiences in the kitchen. The competition also helps CHIN-SU Shiitake mushroom & Kombu seaweed seasoning products to be trusted thanks to their delicate sweet taste and product quality that meets import standards in the Japanese market.

Memorable moments from the challenge of cooking sweet dishes with CHIN-SU's premium seasoning powder

Through the CHIN-SU Fanpage, the contest attracted a large number of participants to compete and interact to win attractive prizes including a trip to Japan, a set of Vietnamese-Japanese spices, and a box of Shiitake mushroom and Kombu seaweed seasoning.

The attraction of the competition also comes from chef/food vlogger Culinary Frank, who owns a culinary Youtube channel with more than 400,000 subscribers. This is a familiar face to the Vietnamese kitchen-loving community and those who like to watch ASMR-inspired cooking videos - a type of video that uses a quiet setting to emphasize various sounds when cooking. The food vlogger excitedly shared: "I am honored to be invited to join this interesting and challenging playground. During the filming of 21 clips of sweet and light dishes to inspire the contestants, I myself also relied on the help of convenient products such as Shiitake mushroom seasoning powder & Kombu seaweed to quickly and easily complete a series of dishes with a natural sweet taste. Hopefully, after this challenge, you will be able to prepare many more delicious sweet and light dishes."

Closing the 21-day challenge with CHIN-SU Shiitake mushroom & Kombu seaweed seasoning, CHIN-SU Fanpage achieved many impressive results. Typically, 21 inspiring dishes made by Culinary Chef Frank, such as shrimp udon noodles, clam pasta, beef mushroom hotpot, jade fried rice... were enthusiastically cooked by the contestants and shared photos of the finished products on their personal Facebook pages.

The widespread spread of delicious and eye-catching sweet dishes and the passion for culinary experiences make this challenge a meaningful event, as the CHIN-SU brand representative shared: "We are very excited that CHIN-SU's "21 days of sweet cooking" contest in collaboration with Culinary Frank has received much attention and positive benefits from kitchen lovers. Since its appearance on the market, Shiitake mushroom & Kombu seaweed seasoning products have become a powerful "assistant" for many families thanks to their natural sweetness as well as their high convenience in daily cooking. Therefore, the 21-day sweet cooking challenge is an interesting and meaningful event for both the brand and the contestants. We hope that this seasoning line will continue to accompany consumers for a long time and bring Vietnamese families rich, delicious sweet meals and many memorable culinary experiences."

Source: CHIN-SU Brand