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Mirrorless cameras became the main growth engine of photography. Produced by. |
The advent of smartphones with convenient cameras has pushed the global camera manufacturing industry into a period of stagnation. From about 121 million units sold in 2010, only 7. 87 will be sold by 2023.
However, recent statistics show that the trend is reversing. For the first time in over a decade, the global camera industry has had two years of continuous growth. This isn't just post-pandemic volatility. It reflects new trends as mobile users love photography and are willing to invest for high quality equipment.
Among them, statistics from CIPA (Japan Camera and Imaging Products Association) show that 4 Sony, Canon, Nikon and Fujifilm are accounting for 90% of the global market. The recovery is uneven. The extras.
Follow Capture the Mag, the camera industry's recovery is also partly driven by the mobile market. The group of customers who are shooting with smartphones, gradually becoming dissatisfied with the quality of their devices and willing to look at traditional cameras. This is a potential user group for the digital camera industry.
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This is Sony's Be Alpha Day event. |
In Vietnam, outdoor cameras for personal use are also part of the service related to work. The video. It's an explosion, and camera manufacturers are benefiting. Knowledge - ZNews, a Sony Vietnam representative said that domestic camera buyers are increasingly rejuvenated, becoming a potential market compared to countries in the region.
Compared to other Japanese manufacturers, Sony led the way in mirrorless cameras, creating a lens ecosystem that was almost 10 years ahead of its time. They sought to reach customers through offline programs, supporting new users with instructional workshops and device experiences.
However, the younger demographic also has particular demands on cameras. The film craze or the hunt for old-fashioned point & shoot lines of a decade ago exploded recently among Gen Z users.
Between the phase of mobile cameras shaped by processing algorithms and AI, pure photographic experience was valued. Particle interference effects, violet borders or hazy shadows became preferred styles. fashions.
See also: https://znews.vn/nganh-may-anh-hoi-sinh-post1640537.html
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