The campaign was launched by Nestlé MILO to support Vietnamese athletes at the 2024 Paris Olympic Games. The poems are written in traditional Vietnamese poetic style, helping listeners learn how to pronounce the names of Vietnamese athletes correctly. Audiences can access a special playlist on Spotify (https://open.spotify.com/playlist/0J689XhOAjhVcOAVzQ4AHB?si=1fYSmlWwSF-zdURExHV89g&pi=a-OGzEXKnFSc-H) or Youtube (https://youtube.com/playlist?list=PLbtgtqf2rxs_UvOUhDK_THg4mmfzXoPXR&si=sEtXaNXuGfB0LYSd) and choose the names they are interested in to listen to the athlete's story with a duration of 60 seconds for each poem. Viet names is being strongly deployed in Paris, through various advertising forms such as: OOH, Spotify and YouTube. In particular, Nestlé MILO directly sends these audio clips to sports commentators at the 2024 Paris Olympics, helping them easily learn and pronounce the names of Vietnamese athletes correctly. Ms. Le Bui Thi Mai Uyen, Director of MILO and Milk, Nestlé Vietnam Company, said that through Viet names, Nestlé MILO wants to spread stories about the persistent journey to conquer the peak of Vietnamese athletes to encourage the young generation of Vietnam to nurture and pursue their passion for sports. Accompanying in Viet names, Ms. Nguyen Tra My, CEO of Ogilvy Vietnam, expressed: "We are grateful and honor the sports talents attending the 2024 Paris Olympics and the best way to show this is to call their names loudly on the world's largest sports arena taking place in Paris".