Mondelez Kinh Đô accompanies the preservation of traditional cultural values ​​during festivals.

To achieve the goals for the 2024-2026 period, Mondelez Kinh Do Vietnam, together with the Vietnam Cultural and Arts Exhibition Center, will implement event programs, promote communication, and honor and publicize the unique characteristics of Vietnamese culture through various festivals.

Specifically, Mondelez Kinh Do Vietnam announced that it will sponsor the "Mid-Autumn Festival 2024" event in Ninh Binh province, organized by the Vietnam Cultural and Arts Exhibition Center. In addition to sponsorship, Mondelez Kinh Do Vietnam will also bring the Mid-Autumn atmosphere to the festival through decorations and Mid-Autumn-themed activities.

Mr. Bui Ky Da, Deputy Director of the Vietnam Cultural and Art Exhibition Center, shared: "We appreciate the positive contributions of Mondelez Kinh Do Vietnam in preserving cultural values ​​during traditional festivals of the nation and believe that the cooperation program between the two sides will create momentum to promote communication and widely spread the beauty of culture to the people, especially children."

Furthermore, we appreciate Mondelez Kinh Do Vietnam's "A Day of Family Reunion for Mid-Autumn Festival" initiative and support the company's decision to allow employees to take the Mid-Autumn Festival day off to reunite with their families.

These collaborative activities are expected to lay the groundwork for future cooperation between the two sides, while also fostering appreciation for the traditional cultural values ​​of the nation and encouraging everyone to work together to preserve these legacies for future generations.

Mr. Anil Viswanathan, CEO of Mondelez Kinh Do Vietnam, shared: " We are proud that the Mondelez Kinh Do brand has been loved by consumers for many years. We offer a diverse range of products, from everyday snacks to gift items, especially for festivals and celebrations. Kinh Do mooncakes have been associated with the traditional Mid-Autumn Festival for over 25 years. It's not just a cake, but a gift carrying the traditional cultural values ​​of our nation."

Understanding this, Mondelez Kinh Do Vietnam not only develops high-quality Kinh Do mooncakes to meet the diverse needs of customers, but also strives to preserve and promote the beauty of the Mid-Autumn Festival. We hope this collaboration will be significant, helping to spread the positive values ​​and meaning of these holidays for many years to come. For a rapidly developing country like Vietnam, I expect this partnership will help preserve the unique culture of our nation."

To honor the value of this traditional holiday, Mondelez Kinh Do has continuously implemented many creative initiatives and activities over the years, hoping that family members will have more time to enjoy moments of togetherness. Notably, in 2023, Mondelez Kinh Do launched the "A Mid-Autumn Festival Reunion Day" initiative, deciding to give all employees a day off for the Mid-Autumn Festival (September 29, 2023) to fully reunite with their loved ones.

For the 2024 Mid-Autumn Festival, Mondelez Kinh Do launched a communication campaign with the message: "A day of togetherness, stories of the moonlit night forever," continuing to give all employees a day off for the Mid-Autumn Festival to reunite with their families and fully enjoy this traditional holiday.