Every year, at the national relic site Am Chua (Dien Dien commune, Dien Khanh district, Khanh Hoa), Am Chua festival is held, which is considered a beautiful spiritual culture of Khanh Hoa people. According to tradition, every year on the 1st day of the 3rd lunar month, at the national relic site Am Chua (Dien Dien commune, Dien Khanh district), the Am Chua festival season is bustling.

What is the special significance of Am Chua Festival to the people of Khanh Hoa? Please join
Vietnam.vn to learn about this Festival through the photo series "Am Chua Festival 2023" by author Tran Anh Khoa. This is an occasion for spiritual and cultural activities, for the people of Khanh Hoa in particular, and visitors from all over the country in general, to express their "When drinking water, remember its source". Remembering the Mother of the Land who taught the people of Khanh Hoa how to plow, grow mulberry, raise silkworms, and weave Am Chua is a long-standing historical and cultural relic of the land of Agarwood, associated with the worship of the Holy Mother Thien YA Na. Along with the legend of the Holy Mother Thien Y, the Am Chua relic clearly demonstrates the cultural exchange between Vietnam and Cham. The photo series was submitted by the author to
the Photo and Video Contest "Happy Vietnam - Happy Vietnam", organized by the Ministry of Information and Communications.

Am Chua Festival, also known as Thien YA Na Festival, will be held at Am Chua Historical and Cultural Relic Site in Dai An Mountain, Dien Dien Commune, Dien Khanh District, Khanh Hoa Province. Am Chua is the place to worship Thien Y Ana Holy Mother (Po Nagar), also known as Lady Ngoc, a highly respected goddess in Khanh Hoa. Am Chua is built on Dai An Mountain (Dua Mountain), Dien Khanh District, Khanh Hoa Province.

The Am Chua Festival takes place with rituals including: Sacrificing, offering incense, performing ball dances... imbued with the traditional culture of the nation. The sacrificial ceremony is the most solemn ritual, performed by dignitaries, representing the people of Khanh Hoa to send gratitude and respect to the Lady of the Land.


Next is the incense offering ceremony with the participation of many tourists, people and leaders of sectors and local authorities. This is an opportunity for everyone to send their wishes to Lady Ngoc. Everyone and visitors pray for peace, luck, family health, happiness, smooth work, peaceful life...


In 2023, the Am Chua Festival will take place with solemn traditional rituals such as: Traditional sacrifices; incense offering ceremony and singing and dancing performances by pilgrimage groups inside and outside the province. According to the Organizing Committee, the Am Chua Festival in 2023 had 100 pilgrimage groups with nearly 3,000 people registered with the Organizing Committee to practice the rituals of Mother Goddess worship. In addition, it also welcomed nearly 10,000 people and tourists inside and outside the province to attend the festival.

The special feature of Am Chua festival usually lasts for 3-4 days. According to local people, Am Chua festival is a beautiful spiritual culture of Khanh Hoa people, showing the tradition of drinking water and remembering its source of the nation. Am Chua worships Mother Xu So who taught people how to plow, grow mulberry, weave, raise silkworms, trade...
In 2024,
the Photo and Video Contest "Happy Vietnam - Happy Vietnam" continues to be organized by the Ministry of Information and Communications in coordination with the Vietnam Association of Photographic Artists on the website
https://happy.vietnam.vn for all Vietnamese citizens and foreigners aged 15 and over. The contest aims to honor individuals and groups with positive information products, making practical contributions to the propaganda and promotion of beautiful images of Vietnam to the world. Thereby helping people in the country, compatriots abroad and international friends access authentic images of the country, Vietnamese people, Vietnam's achievements in ensuring human rights, towards a happy Vietnam. Each contest category (photo and video) has the following prizes and prize values: - 01 Gold Medal: 70,000,000 VND - 02 Silver Medals: 20,000,000 VND - 03 Bronze Medals: 10,000,000 VND - 10 Encouragement Prizes: 5,000,000 VND - 01 most voted work: 5,000,000 VND The winning authors will be invited by the Organizing Committee to attend the Award Ceremony and Award Ceremony and Certificate on live television of Vietnam Television.
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