Less than 4 months after becoming Prada's brand ambassador, actor Kim Soo Hyun has been caught up in rumors surrounding his 6-year relationship with the late actress Kim Sae Ron.

The incident continued to cause a stir when a series of intimate messages and photos between the two actors were spread on social networks by the YouTube channel of Garo Sero Institute, leaving fans confused.

Few people know that from 2020 to 2021, a series of Prada brand ambassadors such as Irene, Chanyeol, Trinh Sang, Ly Dich Phong... were also continuously involved in shocking scandals in the Asian entertainment industry.

Kim Soo Hyun

After the success of the hit TV series Queen of Tears , Kim Soo Hyun was announced as the brand ambassador by the famous fashion brand Prada in December 2024.

In January this year, the actor born in 1988 continued to attract the attention of international media when he appeared at the Prada Fall - Winter 2025 men's fashion show in Milan, Italy.

Love rumors make Kim Soo Hyun lose points in the eyes of brands.

On February 23, 2024, the late actress Kim Sae Ron shared an intimate photo with Kim Soo Hyun on her personal page. However, the photo was quickly deleted after just one minute. For her part, Kim Soo Hyun denied the relationship, asserting that Kim Sae Ron had used her image to attract attention from the Korean media.

On March 10, the YouTube channel Garo Sero Institute caused a stir when it posted an article believed to be by the late actress Kim Sae Ron, revealing her 6-year relationship with Kim Soo Hyun, which began when she was 16 years old.

Through his management company Gold Medalist, Kim Soo Hyun spoke out to deny all information posted by the YouTube channel Garo Sero Institute, and announced that he would sue those who spread false information that affected the actor's image.

Irene

In September 2020, Irene (Red Velvet) appeared in Prada's Fall-Winter 2020 collection promotional video in Vogue Korea magazine and officially became the brand's representative.

Before becoming a Prada ambassador, Irene was associated with the Miu Miu brand - Prada's high-end fashion arm. She also attended the launch event of the brand's new collection in Milan, Italy.

It took Irene many years to regain her good image in the eyes of the audience.

More than a month after her Prada debut, Irene was suddenly embroiled in controversy. Fashion editor Kang Kook Hwa accused Irene of insulting and harassing her for 20 minutes.

Irene and her management company SM quickly confirmed the incident and apologized to editor Kang Kook Hwa. However, the controversy has caused the female idol to lose a lot of points in the public eye.

Faced with a wave of fierce criticism, many brands represented by Irene quickly removed her images and suspended cooperation to avoid negative impacts.

Chanyeol

Appearing with Irene (Red Velvet) in the promotional photoshoot for Prada's Fall - Winter 2020 collection, Chanyeol (EXO) was confirmed as the brand ambassador of the brand.

Becoming the face of the Italian fashion house, the EXO singer was privileged to appear in the promotional campaign for Prada's Linea Rossa Fall - Winter 2020 collection alongside two actresses Gia Than and Yara Shahidi.

Chanyeol was even the only male artist chosen by the Italian fashion house for that campaign, affirming his appeal and influence in the fashion industry.

Chanyeol and Prada's relationship ended in silence.

In October 2020, a woman claiming to be Chanyeol's girlfriend suddenly posted a letter accusing the male idol of cheating with many girls during their dating period. The post quickly became the center of attention, causing the EXO member's image to be severely affected.

At the time of the incident, SM's management company said they would not give any opinion regarding the lack of transparency in social media posts.

Trinh Sang

On January 11, 2021, Zheng Shuang was officially announced as Prada's regional brand ambassador for China. Thanks to her widespread influence and a series of successful roles, the actress quickly reached a cooperation agreement with the famous fashion house after a short time.

However, just 9 days after being announced as brand ambassadors and participating in the New Year advertising campaign with Chung Xia and Thai Tu Khon, Trinh Sang was announced by Prada to terminate the contract and delete all related images on online platforms.

Trinh Sang is the artist with the shortest ambassadorship in the history of the Prada brand.

The reason is because Trinh Sang was involved in a tax evasion scandal, fined 46 million USD and banned from broadcasting in China forever. She also caused controversy when she was accused of using a surrogate mother and then abandoning her twin children, causing public outrage.

A series of scandals occurred, causing the career of the actress of Love at First Sight to be entangled in lawsuits, compensation for advertising contracts, and film projects worth hundreds of billions of dong.

Zheng Shuang also became the brand ambassador with the shortest cooperation period in the history of the Prada brand. Currently, the actress has accepted to leave the Chinese entertainment industry and move to the US to live.

Lee Yifeng

In early 2022, Li Yifeng became the brand ambassador and spokesperson for the Prada fashion house. During the cooperation, the actor accompanied the Italian brand in important promotional campaigns.

In Prada's Pre-Fall show in Beijing (China), Li Yifeng was one of the few actors chosen by the famous brand to perform and introduce the latest collection. This is a rare favor from the fashion house reserved for its brand ambassador.

Li Yifeng's scandal caused Prada's stock to continuously decline.

On September 11, 2022, China's national television station CCTV reported that the police in Ping'an District (Beijing) arrested a man surnamed Li (35 years old) in connection with prostitution. According to many sources, this person is the famous actor Li Yifeng.

After more than 8 months with the fashion house Prada, Li Yifeng was also involved in a serious scandal in his entertainment career. The luxury brand terminated the actor's ambassador contract on the same night the scandal occurred.

Thai Tu Khon

In 2019, Cai Xukun became the brand ambassador of the fashion house Prada. At that time, he was the youngest artist born after 1995 in China to receive this title.

The collaboration between Thai Tu Khon and the Italian brand has helped sales of products in the Fall - Winter 2019 collection increase sharply, with many models continuously falling into a state of "sold out".

Thai Tu Khon was once a sought-after and favored face by Prada in many promotional projects.

On June 26, 2023, the male idol was accused of having a complicated relationship, forcing his girlfriend to have an abortion and having sex with a minor. Thai Tu Khon's side even agreed to pay about 500,000 yuan (more than 1.7 billion VND) in compensation to ask his ex-girlfriend to have an abortion.

The scandalous private life has seriously affected Thai Tu Khon's reputation, facing a wave of boycotts from audiences and brands. The Chinese media even put the male idol on the list of stars involved in serious scandals alongside Ly Dich Phong and Ngo Diec Pham.

PG One

In 2017, rapper PG One was a promising face of the Prada brand. He regularly appeared at many of the brand's major events and wore the latest designs in the collections.

However, PG One was later caught up in an affair scandal with actress Li Xiaolu - the wife of actor Jia Nailiang. After the personal scandal, a series of fashion brands, including Prada, ended their cooperation with PG One to avoid affecting their image.

Kha Chan Dong

In 2014, Kha Chan Dong was one of the first entertainers to be noticed by the famous brand Prada and offered long-term cooperation in the Chinese market.

In the same year, Kai Ko surprised fans when he was involved in a serious scandal, arrested for using drugs with Jackie Chan's son. The incident put the actor in legal trouble, his career was frozen for many years and caused many brands to be seriously affected.

Photo: Prada, Vogue Korea, Teen Vogue

Source: https://dantri.com.vn/giai-tri/kim-soo-hyun-va-dan-dai-su-thuong-hieu-prada-dinh-be-boi-chan-dong-chau-a-20250312033927428.htm