On the morning of August 1, in Da Lat City (Lam Dong), the Center for Investment, Trade and Tourism Promotion of Lam Dong Province and the Vietnam - Korea Business and Investment Association coordinated with the Department of Industry and Trade of Lam Dong, Dak Lak, Dak Nong, Gia Lai and Kon Tum provinces to organize a program to connect trade and export goods between 29 Korean enterprises and 73 enterprises and cooperatives in the Central Highlands region.

Overview of the conference. (Photo: Le Son)

Speaking at the opening of the conference, Mr. Duong Quoc Anh, Director of the Center for Investment, Trade and Tourism Promotion of Lam Dong province, said that Vietnam and Korea, although two separate countries, have many similarities in culture due to being located in the East Asia region; both countries have rich and diverse cuisines, with many traditional dishes using rice, vegetables and typical spices.

Delegates visit exhibition booths at the conference. (Photo: Le Son)

Booth of Lam Dong province enterprises participating in trade connection. (Photo: Le Son)

Among them, Korean kimchi and Vietnamese pickles are typical examples of similarities in the way fermented foods are prepared; both have many traditional festivals, customs such as weddings, especially celebrating Tet according to the lunar calendar, and both have a long history in art and literature, including calligraphy, painting, and traditional music.

The provinces in the Central Highlands region, with their great potential in natural resources, temperate climate, friendly people and diverse culture, have become attractive destinations for domestic and foreign investors. In particular, in recent years, the cooperative relationship between Vietnam and Korea has grown strongly in many fields, including trade and investment.

Within the framework of this morning's program, the Organizing Committee created conditions to help businesses, production and trading units in the Central Highlands region and Korean import-export enterprises and units meet, exchange, connect supply and demand of goods, and link investments.