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Hoa Minzy: "Artists can use their own music to promote national culture"

Less than a week after its release, Hoa Minzy's MV Bac Bling has reached nearly 20 million views, becoming the Top 1 Trending YouTube Vietnam. In an interview with Nhan Dan Newspaper, singer Hoa Minzy said that the best way to promote culture is to stick as close to traditional elements as possible, then combine it with modern music to resonate with young people.

Báo Nhân dânBáo Nhân dân08/03/2025





Timeline:
00:00: Mrs. Nhung's smile
01:30: Bling Peace
02:00: Must let "father" Xuan Hinh rap
04:45: Hoa Minzy raps!
05:35: 300 people from Lac Xa village, Que Tan commune, Que Vo district (Bac Ninh)
11:10: Using music to promote traditional culture

This is also the first time the female singer shared the reason for choosing Ms. Nhung as the actress in the betel chewing scene. Ms. Nhung's smile created a special scene in the MV Bac Bling (Bac Ninh) and made her really miss her grandmother.

PV:   Congratulations to Hoa Minzy! MV Bac Bling has reached 19 million views after only 6 days of release, Top 1 Trending YouTube Vietnam. According to Hoa, what are the factors that make this product successful?

Singer Hoa Minzy: Hoa thinks this success comes from three factors:

First, the idea. Without the idea, or even the desire to make a musical product about my homeland, I certainly wouldn't be able to carry out such a project.

Second, is the preparation. First, Hoa needs a good song. Then, Hoa must find a good musician. Tuan Cry and Masew are the two people that Hoa thinks are the most suitable.

Third, is the great contribution of comedian Xuan Hinh. Having him appear in the project is something special.

In parallel, Hoa has more than 500 people in the total implementation team. Of which, more than 300 are from Bac Ninh. For Hoa, one tree cannot make a forest. Without the support of the local government and the love of the people, Hoa would not be able to carry out this project, because Bac Ninh is a homeland that values ​​love.

Hoa thinks that when talking about the success of Bac Bling (Bac Ninh), we cannot just talk about one thing in isolation. It must be a very large whole.

PV:   Bling Bling means sparkling, I like the pronunciation of the word Bac Ninh. So is “bling” a color in Hoa’s music?

Singer Hoa Minzy: Hoa is a pretty simple person. Because she often has to wear makeup on stage too much, Hoa will return to being a normal mother when she comes home to her children; return to being a normal child when she comes home to her family. When Hoa returns to her hometown, Hoa also returns to being a child of her hometown Kinh Bac.

But in music, Hoa wants to bring flexible colors to traditional culture, so that traditional culture is more embellished and closer to modern audiences.

PV:   I know that Hoa spent a lot of effort to get the special appearance of comedian Xuan Hinh in the MV Bac Bling (Bac Ninh). So behind the scenes, what is the "king of comedy in the North" like?

Singer Hoa Minzy: After their first official meeting, the two "father and daughter" shook hands and greeted each other as if they had known each other for a long time.

Normally, Hinh's father would sing cheo or xam. But this time, he also sang rap.

Initially, those rap lines were Tuan Cry's part, but Hoa thought, no, it should be "dad" Hinh's rap. After the debate, everyone let dad go into the studio.

After the first harvest, everyone exclaimed: “We won this time.”

Hoa thinks that "Dad" Hinh is a person who listens to young people very well. "Dad" never says: Oh, don't do this, don't do that. "Dad" tries all the ideas that Hoa and the others give.

Hoa thought, everything was very favorable.

Source: MV Bac Bling (Bac Ninh)


Screenshot 2025-03-08 at 11.10.20.png

PV:   There is a joke that “Hoa Minzy’s specialty is crying in MV”. This time Hoa did not cry on camera, but did she ever cry behind the scenes?

Singer Hoa Minzy: Hoa has filmed many times, from commercials to MVs, and has met many extras, but Hoa has never had an extra who was her relative.

I turned left, I turned right, I looked forward, I looked back, they were all familiar faces. They were all from my village. Everyone was not used to working in front of the camera but still sat and waited for their part. Whatever the director said, they enthusiastically followed. One of the sisters teased Hoa that she was like Saint Giong, with the whole village contributing rice to cook rice.

Receiving the love of his fellow villagers is the most wonderful thing in Hoa's life. This also made him hold back tears many times.

The MV Bắc Bling (Bắc Ninh) has an image of an old lady with blackened teeth smiling in the betel chewing scene. It was Hòa who chose Mrs. Nhung to act in this scene because she looked a lot like Hòa’s grandmother, who also had blackened teeth. Hòa’s grandmother passed away due to COVID-19.

Hoa really misses her.

If she were still alive, she would definitely join Hoa. The MV press conference in Bac Ninh was also the anniversary of Hoa's grandmother's death.

Mrs. Nhung's smile created a very special scene in Hoa's heart, as well as left many impressions on the audience. Therefore, each angle and detail in the MV has its own reason and are all meaningful moments for Hoa.

PV:   Hoa once talked about building his musical style in a direction rich in national cultural colors. So first of all, how does Hoa define culture? How does Hoa exploit this material and do you encounter any risks in the creative process?

Singer Hoa Minzy: Hoa thinks culture is something that has gone through time, it is the clear identities of regions and nations. Culture creates the uniqueness and difference of a nation compared to the world.

UNESCO recognized Quan Ho Bac Ninh as a representative intangible cultural heritage of humanity. That is culture. Bac Ninh culture also includes wrestling festivals, tug of war games, and boat racing festivals on the Nhu Nguyet River. Hoa put all these images into her MV.

The traditional costume of Bac Ninh people that Hoa wears today is the same.

Hoa's way of spreading culture and music is to do it correctly and as closely as possible to the traditional elements. Then I add modern music to harmonize with the youth.

Ever since he started making culturally-related creative products like “Can’t Be Together for Lifetimes,” Hoa has been meticulous in his research. When making products with historical elements, he had to meet with historical experts. He had to meet with people who were most knowledgeable about the era he was working on, and he had to research all the related images, from costumes, clothes, hair, jewelry, lipstick color to shoes and makeup.

Must understand everything in as much detail as possible. When making the MV Bac Bling (Bac Ninh), Hoa met with Bac Ninh's art and tradition advisors.

The first thing Hoa does when making culturally related products is to meet people who understand the culture best, to listen, absorb and incorporate it into her music products.

PV:   According to Hoa, to have music products that promote national culture and tourism with good effects, how can young artists combine traditional and modern elements?

Singer Hoa Minzy: Hoa thinks that from the past until now, songs about love are often the most dominant theme. An easy theme to exploit, the lyrics also easily touch the hearts of the audience, the melody is also easy to listen to. But songs about the homeland are much more difficult to exploit, especially when you want to follow a cultural direction.

If you only look at the pictures to find a tourist destination, you will probably only experience a simple report. But when combined with music, the product will create a better flow of emotions.

Hoa does not dare to speak for any young artist, but Hoa thinks she is on the right track. Over the past 4 years, Hoa has always wanted to aim for a greater value for each of her songs. Like an analysis of Bac Bling (Bac Ninh) that Hoa read: "Bac Ninh has been able to reach far not thanks to any industrial promotion, but thanks to the love of compatriots, national love and love of homeland and country".

Publication date:   3/7/2025
Production organization: Viet Anh - Sao Mai
Performed by: Uyen Huong - Anh Thu
Performed by: Thi Uyen - Ta Lu
Photo: The Dai
Video: Quang Nghia, Ngoc Tu, Huy Hieu, Tien Anh, Duy Anh, Dinh Vinh

Nhandan.vn

Source: https://special.nhandan.vn/hoa-minzy/index.html



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