This means Google will bring its Gemini AI assistant to supported devices before its rival Apple, which is expected to release the AI ​​on iPhones, Macs, and iPads later this year.

While it doesn't make money from its hardware business, the latest Android features could help drive new revenue through a paid subscription program on AI Gemini.

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Google's first major AI update of the year for Android. Photo: CNBC

“We’ve completely rebuilt the Gemini assistant experience, so users can now talk to it as naturally as they would a human,” said Sameer Samat, president of Android Ecosystem. “Gemini can understand intent, follow the user’s train of thought, and complete complex tasks.”

He also said that users will be able to “overlay” Gemini onto apps they are using to ask questions about what is displayed on the screen. According to Google, this feature will be available on hundreds of phone models from dozens of different device manufacturers.

Google has built some AI features into Android before, but this is the first year the company has focused on emphasizing AI capabilities powered by large language models on devices.

Pixel 9 series and Pixel watch

Also at the event, Google announced its latest line of self-made "Pixel" phones, including Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL and Pixel 9 Pro Fold, which come with Gemini AI features.

Among the highlights of the Pixel 9 are the upgraded camera, a 35% brighter screen, and it comes with Google's latest Tensor G4 processor and 16GB of RAM to help with AI.

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Pixel 9 series and Pixel Watch. Photo: CNBC

The Pixel 9 starts at $799, $100 more than the Pixel 8. Meanwhile, the Pixel 9 Pro, which comes with a free year of “Gemini Advanced” subscription, starts at $999, and the Pixel 9 Pro XL starts at $1,099. The Pixel 9 Pro Fold starts at $1,799.

Google also announced the Pixel Watch 3. It comes in two sizes, 41mm and 45mm, with larger displays than previous models. New features include the option to plan running workouts, user recovery information with data on readiness and cardiovascular load, and AI-powered workout recommendations.

Google says the Pixel Watch 3 is more deeply integrated into its ecosystem, allowing access to feeds from Nest cameras and doorbells, Google TV remotes, and offline Google Maps. The Watch 3 has a battery life of up to 24 hours, or 36 hours with Battery Saver mode.

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