From the achievements in 2023 , 2024, Vietnam Creative Advertising Awards - Van Xuan Awards returns with many innovations in both the scale of organization and the number of awards as well as the categories and activities connecting the creative community. The award is expected to be a place to inspire and promote the development of the Vietnamese advertising industry. At the same time, it is a testament to the talent and creativity of Vietnamese advertisers, contributing to bringing Vietnamese brands to the international level.

The Vietnam Creative Advertising Awards - Van Xuan Awards 2024 will continue to be a playground for Vietnamese creators to contribute and affirm their talents for the development of the Vietnamese advertising industry; honoring outstanding advertising campaigns, brands, media ambassadors, producers, and media companies in the field of advertising at home and abroad in 2024.

Journalist and director Nguyen Truong Son, Chairman of the Vietnam Advertising Association and co-head of the Organizing Committee, said that the Vietnamese advertising industry has undergone a period of strong development in recent decades, along with the development of the market economy and international integration. The development of the Vietnamese advertising industry is closely linked to the development of the cultural industry. This industry has played, is playing and will play an important role in promoting consumption, introducing brands and products, contributing to enhancing Vietnam's position in the international market; so that advertising campaigns are now not only sales targets but also the realization of cultural life, demonstrating the talent, intelligence and mettle of the Vietnamese people.

"With the goal of honoring and nurturing Vietnamese creativity, the Vietnam Creative Advertising Awards - Van Xuan Awards 2024 promises to be a playground to honor breakthrough ideas and effective advertising campaigns, contributing to the development of the Vietnamese advertising industry. Arousing and nurturing new creative talents, contributing to building a dynamic and professional advertising community. Creating an open and transparent playground where creators can exchange, learn and develop together through many seminars, exhibitions and sideline activities, creating opportunities for advertising creators to exchange and learn from each other", Mr. Nguyen Truong Son emphasized.

In 2024, in the diverse context of the creative advertising industry, the Vietnam Advertising Awards - Van Xuan Awards is constantly innovating with 70 categories:

- Van Xuan Classic Awards (09 awards): Honoring impressive and influential creative advertising campaigns on 3 platforms: Television, Online and Outdoor.

- Van Xuan Awards (49 awards): Honoring Marketing campaigns, Brands, Agencies, Productions houses and talents in the advertising field.

- Van Xuan Stars Award (09 awards): Honoring young talents (students) nationwide with outstanding projects.

- Dedication Award (03 awards): Honoring individuals who have made positive contributions to the Creative Advertising industry in Vietnam.

Mr. Tran Viet Tan, Chairman of the Board of Directors of VINAMA Media Joint Stock Company, Deputy Organizing Committee of the Award said: "The Vietnamese Advertising Industry is witnessing creative innovations and strong developments. Van Xuan Awards has been grasping and improving along with the changes to meet the needs as well as accurately reflecting the daily efforts of collectives and individuals who are contributing to the domestic Advertising industry. The Award is organized with the goal of not only honoring the campaigns, collectives and individuals who are contributing to the creative advertising industry, but we also want to nurture and inspire young people while at the same time aiming at and showing gratitude to the predecessors and teachers in the field of Creative Advertising in Vietnam. Those are the differences of this year's Award and also demonstrate the tradition of respecting teachers, aiming at sustainable development for the domestic Advertising industry".

According to the plan, the activities and contest campaigns are products implemented from September 1, 2023 to September 30, 2024 in Vietnam and the deadline for submitting projects is October 15, 2024. The Closing and Award Ceremony will take place at Le Loi and Nguyen Hue Walking Streets (District 1, Ho Chi Minh City) with many cultural space exhibition activities, product displays, advertising technology, arts, entertainment and light shows...

Expected schedule:

- August 15, 2024 – October 15, 2024: Open the portal to receive entries;

- October 16, 2024 – October 31, 2024: Preliminary judging and selection of excellent works for the final round;

- December 2024: Summary and Award Ceremony.

It is known that the Vietnam Creative Advertising Awards – Van Xuan Awards is a key activity within the framework of activities to build and promote national brands in the Strategy for the Development of Vietnam's Cultural Industries to 2020, with a vision to 2030, to honor creative ideas and media products, bringing a new creative space to the team of media and advertising workers. The award is also a bridge to help enhance the connection between the creative team and the Ministries, Departments, Branches and Localities, creating a comprehensive connection ecosystem and contributing greatly to the overall development of the industry.

Detailed information about Vietnam Creative Advertising Awards - Van Xuan Awards 2024 HERE