On the evening of August 10, in To Hap town, Khanh Son district (Khanh Hoa province), the opening ceremony of Khanh Son Fruit Festival 2024 took place. The festival took place with many unique activities, attracting thousands of visitors.

Khanh Son Fruit Festival is an opportunity to connect agricultural product consumption. Photo: VNA

According to the People's Committee of Khanh Hoa province, in order to effectively develop agriculture and increase the value of the agricultural sector in the whole province in general and Khanh Son in particular, it is necessary to focus on developing the agricultural ecosystem, the fruit industry ecosystem; building a green economy; promoting digital transformation in agriculture, diversifying export markets... This is a suitable strategic orientation to promote the potential, strengths, outstanding opportunities, and distinct competitive advantages of Khanh Hoa province and Khanh Son district.

In addition, in order for agricultural products, fruits, and OCOP products of Khanh Son district to develop sustainably, the locality needs to focus on solving 5 basic issues: building and protecting brands; planning and developing raw material sources; developing organic agriculture, applying high technology, processing industry, post-harvest preservation technology; supporting capital, diversifying investment resources through socialization, public-private partnership; developing and expanding markets, promoting deep participation in domestic and international supply chains.

The 3rd Khanh Son Fruit Festival is an important event to introduce and promote the agricultural and tourism potential of Khanh Son district. This is an opportunity for farmers to connect supply and demand, cooperate, exchange experiences in production, access new technology and introduce the image, people, cuisine as well as tourism products of Khanh Son district. Khanh Son durian, which has been honored as the Golden Agricultural Brand of Vietnam, continues to affirm its position as the district's key crop.

Within the framework of the festival, there are 60 booths displaying fruits of high economic value such as durian, mangosteen, green-skinned grapefruit, jackfruit, purple sugarcane, along with traditional handicraft products of local ethnic minorities such as baskets, crossbows, and rice wine.

Khanh Son Fruit Festival is held every two years to promote, create opportunities for exchange, connect supply and demand and sustainable development for local agricultural products. Through two successful events, the festival not only helps consume a large amount of agricultural products but also leaves a deep impression on visitors about the cuisine, traditional culture of the Raglai ethnic minority and the scenic spots of the district.

Khanh Son Fruit Festival 2024 is not only an opportunity to explore and experience but also an opportunity to strengthen the connection of agricultural product consumption, contributing to the sustainable socio-economic development of Khanh Son district.