Breakthrough reforms by Minister Nguyen Manh Hung

Commissioner of the Communist Party, Minister of Information and Communication Nguyen Manh Hung.

A piece of cake. economic The press is getting smaller. Data from the Press Bureau (Ministry of Information and Broadcasting - MIB) indicates that whether it is a type of print, electronic or broadcast newspaper, news agencies are still relying quite heavily on advertising revenues. If in the past, advertising revenue always accounted for more than 60%, even with some news agencies was 90% of total income, severe decline is taking place in many media outlets, especially with print journalism. In the context of today's transition to digital space, journalism wants to maintain its mission as a revolutionary journalism, develop in the right direction, perform well. political Therefore, in addition to exploiting the ordering mechanism of state agencies; to implement content collection on electronic presses, newspapers need digital transformation, form journalistic products to implement a new business model. The changeover in journalism is the use of digital technologies aimed at changing the entire field of editorial activity from staff management, production and optimization of viewing data, to publishing processes, content distribution to create a multi-media conglomerate/journalist consortium, facilitating access to media with exclusive roles, ensuring that information plays a central role in controversy and economic gains. Mechanical breakthrough for the press Recognizing that one of our Party's five methods of leadership is propaganda, Minister Nguyễn Mạnh Hùng once again emphasized the press as an aggressive and dominant propagandist force. digital technologyAccording to the Minister of Communication and Information Technology, unlike in previous times when only newspapers wrote articles, at present time, people are still writing online. Therefore, journalism must have a technological tool for assessing information trends, people's mood on the Internet to write opinion-oriented articles. And that is also technology. A so-called converted press agency will have up to 30% of its costs, both investment and regular expenditures, to be devoted to technology. Regarding service provision, up to 30% should also be dedicated to technology. However, the budget allocated for press investments is very low (0. 22% of total state spending), so after the Strategy for Digital Media Transformation, media capital has not yet increased. But the press agencies now have to compete with digital platforms, must attract journalistic forces, do quality media in the market, must accept the mechanisms of the market. Therefore, the press agency also has to operate as a business. The breakthrough mechanical reform for journalism is to accept that news agencies have two parallel operating mechanisms: Just like a career unit, just like a business. Business newspapers are for making journalists, not for profit - emphasized the Minister.