New “territory” of real estate

In the past decade or so, the concept of “new center” has emerged when the old center has become overloaded and cramped. When the old centers have to bear too much population, people tend to move to new development poles to enjoy better space, living environment and more modern and synchronous infrastructure conditions.

Shophouse Pho Bien attracts residents and investors to move to the new center of the East of the Capital

In Hanoi, with a population of about 8.5 million, the need to form new centers to replace the old, crowded and overloaded central area is urgent. Pressure on space and infrastructure not only affects the living environment but also limits the diversification of business models. This promotes the wave of customer migration to new lands, where all factors of people - business population - quality of life converge, thereby activating the flow of investment to this area.

In recent years, with strong investment in transport infrastructure such as Hanoi - Hai Phong Expressway, National Highway 5, Vinh Tuy 2 Bridge, Co Linh Intersection, Ring Road 3.5, Ring Road 4, etc., the appearance of the East of the Capital has rapidly changed. This has led to a wave of migration of residents from the old city to the East to settle down and make a living.

According to investors, in that wave of migration, multi-functional shophouse products that meet the dual goal of both living and doing business to create a steady cash flow have become a "golden" choice, typically the shophouses in the Pho Bien subdivision, Vinhomes Ocean Park 3. Thanks to external and internal advantages, shophouses here always maintain high liquidity, and the selling price has never cooled down, even in the most sluggish market period.

Shophouse Pho Bien - A brilliant investment choice

The first guarantee of Pho Bien's business is the huge flow of customers thanks to its prime location, close to the 3.5 beltway and right in the heart of the "golden triangle of tourism - entertainment - services" of Vinhomes Ocean Park 3 "Resort District". Not only welcoming more than 70,000 existing residents in the "destination city" Ocean City thanks to the investor's early resident attraction strategies, the shophouses in Pho Bien can also attract a large number of experts and tourists who regularly pass through the project to access the industrial capitals of the North.

In particular, Pho Bien also has an outstanding advantage when it is adjacent to The Venice - a bustling and prosperous "commercial port" and next to it is the Korean street K-Town, which is brightly lit by the entertainment - shopping - culinary universe Grand World. The bustling business activities of more than 600 stalls here along with a series of blockbuster events, unique and bustling cultural and artistic festivals day and night have attracted more than 6 million visitors to have fun and experience in the first 6 months of 2024.

The direct beneficiaries of the impulse from this “huge” source of customers are the shophouses of Pho Bien Street. This place is considered “ten gold” for large and small businesses to develop a variety of industries such as F&B, fashion and services…

In addition, the shophouses are designed in a modern style with a large, sophisticated glass system, creating an open space connecting with nature. The first and second floors can be used for business, while the remaining floors can be used for living or combined with homestay rental to maximize profits. This “2 in 1” model ensures privacy while increasing the ability to exploit profitable business for the owner.

In addition to the potential for sure-win business and immediate profits, the Pho Bien subdivision is also considered a sustainable investment with the ability to increase prices steadily in the long term. Here, the investor Vinhomes does not take advantage of every square meter to increase the number of shophouses but prioritizes the development of high-class facilities, bringing the highest quality of life. The resort-like residence in Pho Bien is created by the "water world" right at the doorstep, including VinWonders Water Park with a scale of 12.3 hectares, Aqua Bay, Lagoon Tropical saltwater lake, Four Seasons swimming pool... attracting more and more elites to settle down and enjoy.

Unique utility system creates a classy and convenient lifestyle and increases the value of Pho Bien real estate in the long term.

The wave of investment and settlement pouring into the Pho Bien subdivision is also "fueled" by the outstanding sales policy implemented by Vinhomes at this time. Accordingly, with only 30% of the house value, customers can immediately own high-class low-rise products. The remaining amount will be supported by the bank with a 0% interest rate within 12 months.

In addition, Vinhomes also applies various incentives such as supporting interior finishing up to 7% on the selling price before VAT & KPBT; 7% discount and continued discount equivalent to 11%/year on the payment amount and number of days of early payment for customers who pay early. Vinhomes' familiar investors also have additional preferential privileges from 0.5 - 0.85% depending on the Vinhomes Elite Club membership rank.

“Without considering factors such as business potential or product quality, just considering the sales policy alone, we can see that the Pho Bien subdivision is a very bright investment, making a profit right away,” said Mr. Van Nhan, a long-time real estate investor in Hanoi.

In the long term, according to Mr. Nhan's assessment, the Pho Bien subdivision will increase in price even more strongly when referring to the spectacular price increase history of low-rise projects under the Vinhomes brand across the country. Therefore, in the early stages of the new cycle of the current real estate market, investors who know how to seize the opportunity will surely hold victory in their hands.