Abandoning the old city, investors are heading east in search of new "gold mines."
No longer favoring the cramped and space-constrained old inner city areas, real estate investors in Hanoi are now focusing their attention on the East, which boasts significant advantages in terms of population density, modern residential complexes, and a high-quality lifestyle.
The new "territory" of real estate.
Over the past decade or so, the concept of a "new center" has emerged as the old central areas have become overloaded and congested. When old centers are burdened with too much population, people tend to move to new development hubs to enjoy better living spaces, environments, and more modern and integrated infrastructure.
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| Shophouses on the beachfront are attracting residents and investors to the new focal point in the East of Hanoi. |
In Hanoi, with approximately 8.5 million inhabitants, the need to develop new centers to replace the old, overcrowded central area is urgent. Pressure on space and infrastructure not only affects the living environment but also limits the diversification of business models. This is driving a wave of customer migration to new areas that offer a complete range of human resources, business opportunities, and quality of life, thereby stimulating investment flows into these areas.
In recent years, with strong investment in transportation infrastructure such as the Hanoi- Hai Phong Expressway, National Highway 5, Vinh Tuy 2 Bridge, Co Linh interchange, Ring Road 3.5, Ring Road 4, etc., the appearance of the eastern part of the capital has rapidly transformed. This has led to a wave of migration of residents from the old city to the eastern area to settle and work.
According to investors, amidst this shift in investment trends, multi-functional shophouses that serve a dual purpose – both residential and commercial use generating a steady income stream – have become a "golden" choice, exemplified by the shophouses in the Beachfront area of Vinhomes Ocean Park 3. Thanks to both external and internal advantages, shophouses here consistently maintain high liquidity, and prices have never cooled down, even during the most sluggish market periods.
Beachfront Shophouses - A promising investment choice.
The first guarantee of business success for Pho Bien is the massive customer base thanks to its prime location adjacent to the 3.5 ring road and right in the heart of the "golden triangle of tourism - entertainment - services" of the Vinhomes Ocean Park 3 "Resort District". Not only does it benefit from the existing 70,000+ residents of the Ocean City "destination city" thanks to the developer's early occupancy strategies, but the shophouses at Pho Bien can also attract a large number of professionals and tourists who frequently pass through the project to access the industrial hubs in the North.
In particular, Beach Street boasts a significant advantage as it borders The Venice – a bustling and prosperous "port" – and the dazzling K-Town in the Grand World entertainment, shopping, and culinary hub. The thriving business of over 600 shops, along with a series of blockbuster events and vibrant cultural and artistic festivals, attracted over 6 million visitors in the first six months of 2024.
The beachfront shophouses are directly benefiting from this massive customer base. This area is considered a "gold mine" for businesses of all sizes to develop diverse sectors such as F&B, fashion, and services…
Furthermore, the shophouses are designed in a modern style with sophisticated large glass windows, creating an open space that connects with nature. The first and second floors can be used for business, while the remaining floors can be used for living or combined with homestay rentals to maximize profits. This "2-in-1" model ensures privacy while increasing the potential for profitable business for the homeowner.
Besides its guaranteed business potential and immediate profitability, the Beachfront area is also considered a sustainable investment with the potential for stable long-term price appreciation. Here, the developer Vinhomes doesn't focus on maximizing the number of shophouses by maximizing every square meter, but prioritizes developing high-class amenities to provide a superior quality of life. The resort-like living environment at Beachfront is created by a "water world" right at your doorstep, including the 12.3-hectare VinWonders Water Park, Aqua Bay, Lagoon Tropical saltwater lake, Four Seasons swimming pool, etc., attracting an increasing number of elites to reside and enjoy.
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| The unparalleled amenities create a luxurious and convenient lifestyle, increasing the long-term value of beachfront real estate. |
The wave of investment and residential activity pouring into the Beachfront area is further boosted by Vinhomes' outstanding sales policies at this time. Accordingly, with only 30% of the house value, customers can immediately own high-class low-rise properties. The remaining amount will be financed by the bank with a 0% interest rate for 12 months.
In addition, Vinhomes also applies various incentives such as interior finishing support up to 7% on the selling price before VAT & maintenance fees; a 7% discount and a further discount equivalent to 11%/year on the amount paid and the number of days paid in advance for customers who make early payments. Regular Vinhomes investors also have the privilege of receiving additional discounts from 0.5% to 0.85% depending on their Vinhomes Elite Club membership tier.
"Even without considering factors like business potential or product quality, the sales policy alone shows that the Beachfront area is a very promising investment; you'll profit as soon as you buy," assessed Mr. Van Nhan, a long-time real estate investor in Hanoi.
In the long term, according to Mr. Nhan's assessment, the Beachfront area will experience even stronger price increases, drawing on the spectacular price appreciation history of Vinhomes' low-rise projects nationwide. Therefore, in the early stages of the current new real estate market cycle, investors who seize the opportunity will surely secure success.
Source: https://baodautu.vn/batdongsan/bo-pho-cu-gioi-dau-tu-di-ve-phia-dong-tim-mo-vang-moi-d221344.html
