Affirming global brand

When it comes to Vietnam destinations, Ha Long Bay is always the top search suggestion on international travel websites. Many websites also affirm that this is a must-see destination on a travel itinerary in Vietnam.

Ha Long Bay from above.

Mr. Vu Kien Cuong, Head of Ha Long Bay Management Board, said: The reason why Ha Long Bay's brand value has reached such a high level is because it is easy to understand that this is a destination of honorable awards with 3 times being recognized by UNESCO as a World Natural Heritage; surpassing 200 wonders to be voted as one of the 7 New Natural Wonders of the World; the bay is honored as one of the most beautiful bays in the world; awarded the title, announced as Vietnam's top destination in 2018; One of the 4 ideal destinations to watch beautiful sunrises and sunsets... Especially in 2024, the bay was named in prestigious travel magazine rankings, ranked 3rd in the list of the best destinations in the world in 2024 of the annual "Travelers" Choice Awards - Best of the Best Destinations". The bay is also the setting for many famous movies and documentaries such as: "Kong: The Skull of Island"; "The Creator"; "Indochina"...

Considered a work of art by nature with thousands of large and small islands rising in the middle of emerald green water, a rich and mysterious cave system... Ha Long Bay is like a giant, vivid, spectacular ink painting arranged by nature over many centuries; a landscape that has matured in hot and humid tropical conditions, invaded and transformed by the sea many times and is still submerged in seawater. This has created a magnificent Thien Cung Cave like a palace carved from crystal; Dau Go Cave is majestic and ancient like an ancient castle; Sung Sot Cave with its majestic beauty, creating a sense of surprise for visitors.

Sung Sot Cave with its majestic beauty, creates a sense of surprise for visitors.

Ha Long Bay is also one of the cradles of ancient Vietnamese people with 3 successive cultures: Soi Nhu, Cai Beo, Ha Long from 18,000-3,000 years ago; is a place that preserves many outstanding tangible and intangible cultural values, such as: Tien Ong, Me Cung, Thien Long relics... This place also contains biodiversity values, typical ecosystems of tropical seas with nearly 3,000 species of animals and plants preserved...

The magical beauty of Ha Long Bay is one of the strengths that Quang Ninh has to attract both domestic and foreign tourists. According to statistics from the Bay Management Board, the demand for visitors has increased steadily over the years, often accounting for about 20% of the total number of visitors to the province. Notably, many tourists have come and returned to visit the bay at least once, to experience new, unique products and relax in the middle of the world wonder paradise. Tourism products and services on the bay are increasingly diverse and rich with many sightseeing itineraries and overnight accommodations; expanding the tourism space in the direction of developing regional typical products to increase connectivity in the bay area.

Deputy Minister of Culture, Sports and Tourism Hoang Dao Cuong said: The presence of Ha Long Bay in the list of UNESCO World Heritage Sites has affirmed the natural beauty, richness of landscape, culture and ecology of Quang Ninh province in particular and the country in general. At the same time, it also opens up opportunities for Quang Ninh in socio-economic development, especially the province's tourism industry. Revenue from tourism has contributed positively to the provincial budget, creating momentum to promote the development of many other industries and fields, while creating jobs, improving and enhancing the material and spiritual life of the people.

Ha Long Bay has truly become a famous brand of Vietnamese and world tourism; the pride of Quang Ninh people, contributing significantly to the development of the province, making Quang Ninh tourism a key economic development pillar and driving force. At the same time, it is also a bridge in foreign relations between Quang Ninh, Vietnam and many friends, partners, countries and territories around the world.

Ha Long Bay - Vietnam's top tourist destination

Brand Enhancement

Possessing outstanding global values ​​and many international titles, Ha Long Bay is identified as the driving force and unique competitive advantage of Quang Ninh, playing a particularly important role in the socio-economic development strategy, especially the policy of sustainable and inclusive tourism development on the basis of green growth of the province.

In the Quang Ninh Provincial Planning for the period 2021-2030, with a vision to 2050, as well as other plans, the conservation and sustainable development of Ha Long Bay are linked as the key goals and tasks in long-term orientations, as the driving force in tourism development - a key economic sector, associated with the economical and efficient use of resources and the conservation and promotion of heritage values.

After more than three decades since being recognized by UNESCO, Ha Long Bay has had a new look, the outstanding global values ​​of the heritage have been preserved intact; the potential strengths have been promoted; the apparatus, mechanisms and policies in heritage management and protection have been gradually consolidated and improved, creating a solid foundation for a strategy to preserve and promote the values ​​of Ha Long Bay in a comprehensive and sustainable manner.

Ha Long International Cruise Port - synchronous and modern infrastructure, gateway for visitors to visit Ha Long Bay Heritage.

Typically, fishing is banned in the absolute protection zone; loading and unloading, and cargo transportation activities in Ha Long Bay; relocating polluting facilities out of the heritage buffer zone; establishing nature reserves and special-use forests to protect the landscape to strictly protect the bay's ecosystems. The province has also devoted resources to investing in, embellishing, beautifying, modernizing and synchronizing the infrastructure system related to the bay, such as the international standard passenger port system, roads, ports, and outstanding architectural works such as the Planning Palace, museums, libraries, etc.

Mr. Vishal V. Sharma, Ambassador and Chairman of the World Heritage Committee, once affirmed when visiting Ha Long on the occasion of the 30th anniversary of the heritage being honored by UNESCO: Over the past three decades, this iconic heritage has been protected by Vietnam with great efforts. The enduring beauty is a symbol of the harmonious relationship between humans and nature, demonstrating humanity's commitment to the balance between conservation and development. Ha Long Bay has connected communities around the world, reminding us of the importance of preserving world heritages and wonders for future generations. This success story is a model for other world heritages facing similar challenges.

Following the successes, in the new journey, Quang Ninh continues to enhance its brand with meticulousness through continuing to review and perfect heritage management mechanisms, completing and implementing plans, regulations, and plans for sustainable development of Ha Long Bay tourism. At the same time, the work of protecting and preserving heritage is associated with focusing on selective, sustainable, and comprehensive heritage economic development; researching and developing new tourism products in the direction of developing high-quality tourism, exploiting and effectively promoting the values ​​and potentials of heritage, strengthening relationships with 7 heritages of Vietnam recognized by UNESCO, and building a series of outstanding destinations and itineraries in managing and promoting the values ​​of heritages of the whole country...

4 members of the Bond quartet perform and make the MV "Victory - Bond in Vietnam" in Ha Long Bay. Photo: Nhan Dan Newspaper

Recently, 4 members of the world-famous Bond quartet performed and released the MV "Victory - Bond in Vietnam" on Ha Long Bay with familiar images such as sunrise on the sea, the life of fishermen in fishing villages, or impressive highlights such as Trong Mai islet, Oan sandbank, Mat Rong island... painted a wonderful picture of the world natural wonder Ha Long Bay to send to international friends. The combination of top-notch music and beautiful scenery will have a great influence and spread to tourists, especially international tourists, creating a new explosion for the brand of Vietnam's leading tourist destination.

With its majestic natural beauty and rich marine ecosystem, Ha Long Bay is not only a natural wonder but also an ideal destination for those who wish to immerse themselves in nature, explore culture and seek moments of peace in their souls.

Do Phuong

Source: https://baoquangninh.vn/vinh-ha-long-diem-den-hang-dau-cua-du-lich-viet-nam-3354669.html