The Quan The Am Ngu Hanh Son Festival in Da Nang city is one of the folk festivals imbued with the religious and belief elements of Buddhism.

The festival is a unique community cultural activity, an effort of local people to restore and preserve the good traditional values ​​of the nation, an opportunity for Buddhists in particular and the people in general to pray for national peace and prosperity, for all living beings to be happy, to arouse compassion, charity, and goodness in each person, the harmony between Buddhism and the nation, and love for the homeland.

The 2025 Ngu Hanh Son Quan The Am Festival will take place from March 16-19 (February 17-20 of the lunar calendar) with many rich and diverse cultural, artistic, sports, belief and religious activities, promising to attract a large number of Buddhists, people and tourists to participate.

The Bodhisattva Avalokitesvara's birthday ceremony is the official ceremony of the Festival, attracting tens of thousands of Buddhists and people to participate with the desire to spread the message of love, turn their hearts to Bodhisattva Avalokitesvara, and pray for the country to always be peaceful and prosperous, and for the people to be happy and peaceful.

In addition to cultural activities, the Festival also features traditional sports activities such as the Traditional Boat Racing Festival, including the flag-capturing scene of Princess Huyen Tran on the Co Co River; Village Flag Festival, Tug of War, etc.

In 2000, the Ngu Hanh Son Quan The Am Festival was listed by the General Department of Tourism as one of the 15 major festivals in the country. In 2021, the Ngu Hanh Son Quan The Am Festival was recognized by the Ministry of Culture, Sports and Tourism as a National Intangible Cultural Heritage. From 2023, the Ngu Hanh Son Quan The Am Festival will be organized by the People's Committee of Da Nang City on a city-level scale.

Photo taken by reporters at the Bodhisattva Avalokiteshvara's birthday ceremony on the morning of March 18.

The annual Avalokitesvara Bodhisattva Festival is held on the 19th day of the second lunar month to pray for national peace and prosperity, and favorable weather. (Photo: ANH DAO)

The ceremony of Bodhisattva Avalokiteshvara with the message of love, directing the heart to Avalokiteshvara, praying for the country to always be peaceful, prosperous, and the people to be happy and peaceful. (Photo: ANH DAO)

The Quan The Am Buddha Festival is held on the 19th day of the second lunar month, the birthday of Quan The Am Buddha. This ceremony is considered the soul of the Ngu Hanh Son Quan The Am Festival. (Photo: ANH DAO)

To recreate the image of Bodhisattva Avalokitesvara, each year the Organizing Committee will choose 1 of 32 incarnations of Bodhisattva Avalokitesvara to transform into. (Photo: ANH DAO)

Thousands of Buddhists, locals, and tourists flocked to Quan The Am Pagoda to attend the morning ceremony on March 18 (February 19 of the lunar calendar). (Photo: ANH DAO)

The festival organizers tightened security to ensure the festival was held solemnly. (Photo: ANH DAO)

Thousands of Buddhists, people and tourists come here to pray for national peace and prosperity, for their country, themselves and their families to be safe, happy and successful. (Photo: ANH DAO)

The Quan The Am Ngu Hanh Son Festival contributes to honoring, preserving and promoting the cultural identity of the Vietnamese people. (Photo: ANH DAO)

People and tourists participate in the Festival in an orderly and solemn manner. (Photo: ANH DAO)

Right after the Bodhisattva Avalokitesvara's birthday ceremony, the traditional boat racing festival takes place on the Co Co River. (Photo: ANH DAO)

The Quan The Am Ngu Hanh Son Festival is imbued with Buddhist religious beliefs, associated with the special national relic - Ngu Hanh Son Scenic Relic, is the crystallization of Buddhist cultural values ​​with the traditional culture of the Vietnamese people. (Photo: ANH DAO)