From 'financial prosperity' to 'sublimation in every life experience'

According to financial experts, today's super-rich are willing to spend hundreds of thousands to millions of dollars to have unique, personalized and absolutely private experiences.

Their top choice is the “silent travel” journey – where the mark is not on the destination, but on the feeling of conquest and isolation. The modern elite no longer measure success by the length of the bank account, but by the depth of each experience.

And most importantly, it has to be “my” experience. They want peace, privacy, understanding and service that meets their needs – not just superficial glitz.

This profound change is placing new demands on financial institutions. That is, the role of banks is no longer limited to holding money or providing financial products and services.

The bank of the elite not only manages assets but also contributes to creating lifestyles.

A bank is not just a "transaction office" but a "living ecosystem", where every touch carries a personal, classy and empathetic mark.

VPBank's "upscale style" promotes the message "Live prosperously"

VPBank creates 'upper class style' for the elite

In Vietnam, VPBank is one of the few pioneering banks to capture and lead this trend. As an annual program, "Upper Class Style" is constantly upgraded every year.

Entering 2025, VPBank continues to expand international cooperation, upgrade privilege content and promote the message "Live Prosperously".

With the "Upper Class" privilege program, VPBank not only offers high-end financial products, but also designs an entire experience ecosystem exclusively for upper-class customers - those who not only want financial security, but also aspire to enjoy a full life.

"High-class style" is not just a regular preferential program. It is a philosophy of life, where privilege lies not in material value but in the sophistication and depth of each experience.

With 3 prosperity values: Wealth - Health - Travel, VPBank Diamond has opened the door to a comprehensive and inspiring lifestyle for the Vietnamese elite.

The program is uniquely personalised. Each benefit is tailored to the individual customer's needs, behaviour and wealth.

At VPBank, VPBank Diamond members not only have access to a leading financial product portfolio, but also connect with hundreds of domestic and foreign partners.

From luxury vacations at Banyan Tree Lang Co, 5-star resorts in Phu Quoc, Hoi An, to luxury resort and golf courses in Singapore, Thailand; or afternoon tea at Capella Hanoi; healthcare chains at leading medical centers such as FV Hospital, Vinmec, Raffles Medical (Singapore) ..., these services are all personalized.

In particular, combined resort and healthcare services are also integrated, keeping up with the global prosperous living trend and designed to reflect the lifestyle of the leader.

Not stopping there, VPBank is also the first bank in Vietnam to build a special privilege system for the group of million-dollar family customers - HNW Family and UHNW Family. This strategic move not only affirms the pioneering position in the field of priority banking services and asset management, but also clearly demonstrates the long-term vision.

It is to accompany customers on the journey of prosperous life, not only today but also in the future. Privileges for this group include a series of family bonding activities such as luxury resorts, private family vacations or financial education programs for the next generation...

In the financial sector, the ability to provide investment advice and design personalized solutions is vital. VPBank Diamond offers a flexible financial product system, with in-depth advice based on each customer's "financial picture".

From domestic and international investment opportunities, risk management, asset planning to asset preservation for the next generation, all are integrated in the ecosystem that VPBank builds.

The technology experience is also a differentiating point. With just a few steps on the VPBank NEO application, customers can easily book services, access privileges and receive dedicated support from a personal consultant.

It is the simplicity of the digital experience, combined with personalized services, that has created a new standard - where banks are no longer a place to "keep money", but become a trusted companion in every life decision.

"Through the program, VPBank wishes to convey the message of a comprehensive prosperous life where stable finance (Wealth), health (Health) is the foundation, and valuable experiences (Travel) are the catalyst, helping customers enjoy the journey of life in the most complete and meaningful way," said a VPBank representative.

To learn more about the "High-class Taste" program, please visit:   https://diamond.vpbank.com.vn/privilege?k=diamond_position

Source: https://tuoitre.vn/vpbank-kien-tao-phong-cach-thuong-luu-cho-gioi-tinh-hoa-20250408183858133.htm