The project to promote tourism through fashion called The S-shaped road in me was invested by makeup artist Pio Doan with much time and determination. He coordinated with designers and photographer Luu Khuc (Phung Trong Tin) to take fashion photos at famous landmarks and traditional craft villages throughout the country.

Promoting tourism through fashion

Makeup artist Pio Doan told Tuoi Tre Online about the project's goal: "Through fashion photoshoots, I want to promote and preserve national cultural identity, bring the image of Vietnam to the world. At the same time, develop tourism and challenge myself on the path of artistic creativity." The first two designers to join the project are designers Vo Viet Chung and Hoang Minh Ha. From the latest designs, Pio Doan came up with ideas and chose suitable locations to take promotional photos. "For the purpose of developing tourism, I always hope to cooperate with like-minded designers in the future. Regarding the criteria for choosing promotional locations, we choose a setting that is suitable for the designers' costumes, creating harmony between nature and people, places where tourism is developed or not yet developed" - Pio Doan informed.

New perspective on the beautiful scenery of Dalat

Accompanying me in the S-shaped Road project in Lam Dong, the first destination of the project, is Miss Ocean 2023 Thu Uyen. Here, the crew took photos at Tia stream, Tuyen Lam lake, Cau Dat tea hill (Da Lat city) and at a waterfall in Duc Trong. What made it difficult for Pio Doan and the crew was the erratic weather. To take beautiful photos at Tia stream, the crew had to wake up at 3am, to arrive at 5:30am to take photos of the fog that is likened to a Vietnamese fairyland.

The photo series of more than 30 photos includes designs by designers Vo Viet Chung and Hoang Minh Ha. Vo Viet Chung's designs are inspired by the modernized ao yem with motifs and accessories of the ethnic minorities in the Northern highlands. Hoang Minh Ha's designs bring youthfulness and joy. The common point of these designs is the contrast but harmony between traditional and modern elements. Pio Doan revealed that after taking the photo series in Lam Dong, he and his team plan to promote traditional craft villages and famous landscapes in Vinh Long.