The value of national brands is increasing day by day.

Minister of Industry and Trade Nguyen Hong Dien said: In 2024, our country's economy will continue to face many difficulties and challenges due to rapid, complex and unpredictable fluctuations in the world's geopolitical and geo-economic situation, especially natural disasters, severe storms and floods, which have had a significant impact on the production, business, investment and import-export activities of the Vietnamese business community.

However, under the synchronous and drastic leadership of the Party and State leaders, along with the timely support of ministries, branches, localities and especially the spirit of innovation, creativity and perseverance in overcoming difficulties of the business community, the "economic train" of Vietnam has reached the finish line impressively with outstanding and comprehensive achievements in most fields, continuing to be a bright spot in growth in the region and the world; maintaining the position of the 3rd largest economy in ASEAN and 32nd in the world, Top 15 countries in attracting FDI and Top 20 countries with the largest trade scale globally.

The value of the National Brand is increasing, affirming the sustainable development, flexible adaptability and outstanding competitiveness of Vietnamese enterprises. These achievements have helped the Vietnam National Brand to be honored in the "10 outstanding events of the Industry and Trade sector in 2024" and "Vietnam 2024: 10 outstanding hidden signs", demonstrating the strategic vision of the Government and enterprises in building sustainable brands, enhancing product value and international competitiveness.

Full text of congratulatory letter from Minister of Industry and Trade, Chairman of Vietnam National Brand Council Nguyen Hong Dien to the Vietnamese business community and enterprises on the occasion of the 17th anniversary of Vietnam Brand Day

Enhance competitiveness and raise the position of Vietnamese enterprises in the international market.

"Entering 2025 is a year of special significance, a year of acceleration and breakthrough to reach the finish line, successfully implementing the 5-year Plan 2021-2025 and holding Party Congresses at all levels, towards the 14th National Party Congress, opening a new era - the era of striving, developing wealth, civilization and prosperity of the nation, I expect the Vietnamese business community to continue to promote the spirit of solidarity, dynamism, innovation and creativity, taking full advantage of opportunities to make a strong breakthrough; focusing on building and developing corporate brands, product brands associated with national brands and strengthening linkages, cooperation, improving competitiveness, raising the position of Vietnamese enterprises in the international market to participate more and more deeply and effectively in the global production and supply chain, contributing to making Vietnam a dynamic economy, developing sustainably and having an increasingly large influence on the world economic map.

The Ministry of Industry and Trade, as the agency assigned by the Government to implement the Vietnam National Brand Program, is committed to continuing to accompany and support the business community in developing brands, expanding markets, boosting exports and enhancing its position in the global value chain.

With the spirit of innovation, dynamism, creativity, overcoming difficulties and rising up of the Vietnamese business community and enterprises, I believe that 2025 will open up many new opportunities, creating strong motivation for Vietnamese enterprises to continue to reap many successes, develop more and more, and Vietnamese Brands will not only affirm and maintain their position in the international market but also reach higher, reach further, conquer new heights in the global economy", the Minister of Industry and Trade affirmed.

Honoring typical product brands and businesses representing Vietnam National Brands

Source: https://phunuvietnam.vn/dong-hanh-ho-tro-cong-dong-doanh-nghiep-viet-phat-trien-thuong-hieu-nang-cao-vi-the-20250409102620551.htm