The store specializes in selling OCOP products, typical rural industrial products, typical products of Gia Lai province and regions across the country such as: bird's nest, coffee, honey, dried beef, passion fruit, tea, cashew nuts, macadamia, medicinal herbs, health-supporting foods...

The store opening aims to establish a model for buying, selling, distributing goods, linking production and consumption of products; creating conditions for businesses and individuals to display and introduce high-quality products, ensuring food safety to consumers.