According to the Vietnam Paint and Printing Ink Association (PVIA), the Vietnamese paint market is entering a fierce competition, in the domestic paint market, notably: Kova Paint, Vinano Paint, Viet Duc Paint, Hoa Binh Paint, Hanoi Paint... although only holding 35% of the current paint market , the growth rate is steady and positive. However, if competing with foreign paint, even if the quality of domestic paint is good, it still faces many barriers due to the names of the "big guys" in terms of brand and advertising.