Pharmacist Nguyen Xuan Hoang, Chairman of the Board of Directors of International Medical Consulting Company Limited (IMC)

Sir, why does IMC set an export target for 2025?

In fact, this is not the first year that IMC has set an export target. Before the Covid-19 pandemic, we had many opportunities to introduce our products to international customers. However, during the 4 years of the pandemic, this work has slowed down and been somewhat interrupted. This year, we aim to "resume" exports and consider it a strategic goal for the 2025-2028 period.

As you know, IMC is a manufacturing unit, which has positioned its brand in the domestic market. The products manufactured by IMC are widely known to consumers through distribution channels and are trusted. Some of our product brands have “taken the lead” in building trust with customers around the world, through international brands registered in Singapore, the US, etc. Therefore, IMC is very confident in officially implementing this export strategy.

In preparation for this strategy, in previous years, we have invested in building standard factories with modern production lines, strictly complying with safety and quality regulations according to international standards. We have invested in standard research laboratories to create standard products, not only in quality, but also in accordance with market needs.

At the same time, we also built a team of specialized market research, created close relationships with international strategic partners, and prepared for international communication campaigns to introduce Vietnamese brand values. And in 2024, our team has reached many markets such as India, Japan, New Zealand, etc. Our long-term goal is to "become a trusted destination for international partners".

Can you explain this goal in more detail?

IMC aims to bring products with a strong Vietnamese identity, combining the quintessence of traditional medicine and modern science, closer to global consumers. The brand building strategy not only focuses on product quality, but also invests heavily in communication, promoting the image of Vietnamese people and values, creating cultural highlights with international friends.

We put quality and transparency first, ensuring that every product not only meets standards, but also brings sustainable value. In addition, IMC is committed to accompanying international partners by providing creative, flexible solutions and supporting them in the process of developing their product business in foreign markets.

In your opinion, what are the biggest challenges that IMC may face in expanding export markets and building brands abroad?

The biggest challenge comes from fierce competition in the global market, especially from long-standing and local brands. Besides, it is necessary to understand and adapt to the regulations, culture and consumption trends of each market. However, we believe that careful preparation will help IMC overcome all obstacles. With careful research, we have, are and will develop plans to develop specific product lines suitable for the culture, lifestyle and needs of each market, combining in-depth research and appropriate improvements. This is the key to help Vietnamese products quickly approach and conquer international consumers.

Which markets will be the priority targets of IMC in the coming period, sir?

We are focusing on markets with great potential in all three continents of Asia, Europe and Australia, such as Japan, China, New Zealand, Australia… - where the demand for natural products is increasing. At the same time, we are constantly exploring developed markets such as North America, the Middle East and Africa thanks to the trust in high-standard products.

How do you evaluate the development potential of natural and health protection products from Vietnam in the global market?

Vietnam has abundant natural resources, combined with a wealth of experience in traditional medicine, creating a huge competitive advantage. If we know how to exploit them in the right direction and develop quality products, not only the domestic market, but also the global market will welcome Vietnamese products with enthusiasm and trust.

We do not stop at manufacturing and exporting products, but also want to spread the value of Vietnamese brands to every corner of the world. IMC will become a living proof of the creative power and great potential of the Vietnamese healthcare products manufacturing industry.