The colors of Hoi An always attract domestic and international tourists. (Photo: Contributor/Vietnam+)

“Possessing a harmonious ecosystem between cultural heritage, history and island landscapes, Quang Nam is not only an attractive destination for domestic and international tourists, but also a leading locality in the orientation of sustainable and responsible tourism development, associated with the conservation of cultural heritage and protection of the natural environment.”

Deputy Director of the National Tourism Administration, Ms. Phan Linh Chi, gave this assessment at the Conference on promoting tourism and introducing incentive programs to attract tourists to Quang Nam in 2025, which took place in Hanoi on the morning of April 10.

Many new experiences at "Heritage Green Area"

At the event, the Department of Culture, Sports and Tourism of Quang Nam announced a preferential program with the theme "Quang Nam - Green Heritage" to attract visitors with a total value equivalent to about 10 billion VND.

A representative of the Department of Culture, Sports and Tourism of Quang Nam said that the incentive program will take place from April to November 2025, including two phases: phase 1 "Quang Nam - Summer Emotions" from April to August 2025 and phase 2 "Quang Nam Golden Season" from September to November 2025.

Accordingly, many unique tourism product packages with preferential price policies and quality services will be included in the program such as: Combo air tickets with resort, sightseeing, entertainment services; experience green tourism products of Quang Nam, experience "Hoi An-My Son-Dong Giang Heaven Gate Heritage Route: Where nature blends with culture," Imprint of the Ancient Town; experience program of visiting villages, craft villages of Hoi An Ancient Town and accommodation...

International tourists experience making banh xeo by themselves in Hoi An. (Photo: Mai Mai/Vietnam+)

In particular, there are many promotions up to 50% such as: Experience tour Journey to discover the seven-acre coconut forest and experience local cuisine; Tour to discover and experience the ancient pottery village by the river and the largest terracotta park in Vietnam with Thanh Ha Deluxe Terra Tour; Tickets to see the Hoi An Memories Show; Paragliding program; Stay 3, pay 2; Stay 2 nights, 50% discount on the 2nd night...

In addition, many unique destinations, each of which brings visitors different and unforgettable emotions, will be included in the program, such as exploring the winding roads through the peaceful villages of the Co Tu and Ca Dong ethnic groups or conquering the majestic peaks of Dinh Que-Tay Giang...

The "key" for Quang Nam to create momentum

Quang Nam owns two world cultural heritages, Hoi An Ancient Town and My Son Sanctuary, along with Cu Lao Cham-Hoi An World Biosphere Reserve, creating a unique tourism ecosystem, harmoniously combining cultural heritage, history and marine ecological landscape.

In addition, Quang Nam is also a place where many unique traditional cultural values ​​converge, expressed through a system of long-standing craft villages, rich folk festivals, typical cuisine and community life imbued with national identity.

Tourists participate in experiential activities at Bay Mau coconut forest. (Photo: Mai Mai/Vietnam+)

Quang Nam is located on the key tourism axis of the Central Highlands, with a favorable location to connect with major tourist centers such as Da Nang, Thua Thien Hue, Kon Tum, as well as international markets through Da Nang International Airport. The province's tourism infrastructure system is increasingly developing, with strong investment from large corporations in the fields of resorts, entertainment and high-end services.

“With such potential, Quang Nam not only affirms its position as an attractive destination for domestic and international tourists, but is also a leading locality in the orientation of sustainable and responsible tourism development, associated with the conservation of cultural heritage and protection of the natural environment,” Deputy Director Phan Linh Chi assessed.

However, in order to accelerate development, achieve breakthrough growth, and meet the economic growth requirements in 2025 and the next phase of the major policies of the Central Government, the National Assembly and the Government, according to Ms. Phan Linh Chi, Quang Nam needs to prioritize the development of unique, high-quality tourism products, associated with the strengths of local heritage and cultural identity.

In particular, focus on diversifying key product lines such as heritage tourism, eco-tourism, community tourism, agricultural tourism and traditional craft village tourism. Tourism products need to be developed in a specialized, experiential, personalized direction and increase the length of stay of tourists.

International tourists enjoy the experience of being a farmer in Quang Nam. (Photo: Mai Mai/Vietnam+)

According to industry leaders, localities also need to promote sustainable, responsible tourism development in harmony with the conservation of natural resources, environment and indigenous culture; promote digital transformation and technology application in tourism promotion; orient the construction of a smart tourism ecosystem, digitize tourism resources, deploy digital maps, QR codes, apply AR/VR technology in introducing destinations, etc.

“The key to creating momentum for Quang Nam tourism is the ability to effectively promote the potential of heritage, cultural identity and rich natural resources through innovative thinking, sustainable and responsible development,” Ms. Phan Linh Chi emphasized./.

Source: https://www.vietnamplus.vn/quang-nam-mien-xanh-di-san-hanh-trinh-trai-nghiem-du-lich-giau-cam-hung-post1026942.vnp