At this time, many families have prepared cooling devices for the summer such as: air conditioners, air conditioners, blenders, juicers, rechargeable fans, etc. Ms. Tran Thi Hien, Chau Cau ward, Phu Ly city said: Every year, since March, my family has hired a service to clean and maintain electric fans and air conditioners. In addition to the bedrooms, my family recently installed 2 more air conditioners in the living room and kitchen. Such early preparation helps my family to use the product immediately when the weather starts to get hot. Moreover, before summer, the number of customers buying air conditioners or maintaining the machine is not too crowded, so the service quality is also better than during the peak of the hot season. Installation and maintenance time is also quick and convenient.

Seizing market opportunities, businesses selling refrigeration products and air conditioning maintenance services have launched summer welcome programs quite early. For example, Dien May Xanh supermarket (Le Hoan street, Phu Ly city) has launched a series of summer welcome programs since the end of March, applying a variety of attractive promotional forms such as: "Celebrating the death anniversary of the ancestors - Full sale", "Golden hour with shocking prices", "Beat the summer heat", "Big sale, cheap prices at Dien May Xanh"... Accordingly, many products serving summer needs such as: air conditioners, air conditioning fans, refrigerators, water purifiers, blenders, juicers... are discounted from 10-50% (depending on the type and time). Mr. Pham Quang Dung, Manager of Dien May Xanh Supermarket, said: In the summer 2025 program, this April, Dien May Xanh focuses on stimulating demand for air conditioners and air conditioner fans and applies many preferential policies for customers. Famous air conditioner fan models of major brands such as: Sunhouse, Kangaroo, Midea, Daikiosan... are priced from only 690,000 VND (10-30% discount). Along with direct discounts on the product, when purchasing an air conditioner fan, customers will also receive a free orange juicer or a voucher worth 100,000 VND when purchasing an electric fan. For air conditioners, Dien May Xanh is implementing a summer program with the policy of "Outstanding service". Unlike every year, when buying an air conditioner this summer, customers will enjoy a 4-year warranty period and 8 free air conditioner maintenance services during this time. In addition, customers are also supported to buy in installments with 0% interest rate; free materials and installation.

Although it is a small-scale electronics business, Thanh Trung Electronics Store (La Son Commune, Binh Luc) has also imported a variety of products to welcome this year's hot season. Mr. Tran Quang Trung, the store owner, said: My store sells a variety of electronics and refrigeration products. However, summer is still the "golden season" for business for the store because the consumption of air conditioners and electric fans in the summer is very high. Although it is not officially summer yet, my store has sold about two dozen air conditioners of brands such as Daikin, Panasonic, Sam Sung, Toshiba, etc. In addition to the business of electronics and refrigeration products, Thanh Trung also strongly develops the repair and maintenance service of air conditioners, electric fans, and washing machines of all kinds, so from about 2 months after Tet, the store is constantly busy.

As well as electrical appliances, at supermarkets, shopping malls, and general stores, other hot season goods and services such as sun protection clothing, sunscreen, beachwear (hats, glasses, swimsuits, etc.) are also on the shelves, ready to serve customers. The products have diverse designs, prices from affordable to high-end, meeting the needs of many different customer segments. Ms. Vu Thi Lien, owner of Kien Lien cosmetics store (Quy Luu street, Phu Ly city) said: To proactively source goods to serve the hot season and beach tourism season this summer, after Tet, the store has imported a variety of products, from hats, glasses, sun protection shirts, sunscreen... In particular, the store especially prioritizes importing a large quantity of sunscreen products, skin whitening shower gel, sun protection shirts, beachwear, summer hats... To promote the products, the store regularly posts pictures and videos with instructions on how to use them on social networking sites such as Zalo, Facebook... During this time, the number of customers coming to buy has been very large to serve the travel during the April 30 and May 1 holidays.

At supermarkets and shopping malls, products that are consumed strongly during the summer such as fruits, beer, fresh milk, yogurt, and soft drinks of all kinds have also increased their import and sale rates since the beginning of April. For example, at GO! Ha Nam supermarket (Lam Ha ward, Phu Ly city), along with increasing the proportion of soft drinks and fruits of all kinds to about 30% in the product structure compared to before, the supermarket also applies special discount and promotion programs for these products. Specifically, yogurt, pure fresh milk, and fresh fruit milk have a price reduction of 10-25%; some types of beer have a discount of 8-10%; soft drinks such as 0-degree green tea, Coca Cola, Pepsi, purified water, etc. have a discount of 10-22%. According to Ms. Nguyen Thi Thu Hang, Director of GO! Ha Nam supermarket, this summer, in addition to importing and selling a variety of summer cooling products at preferential prices, GO! Ha Nam also regularly organizes attractive consumer stimulus programs such as "Mango Festival", "Seafood Festival"... with 30-40% price reductions plus free shipping for customers who order online. Along with that, GO! also focuses on designing cool, eye-catching green spaces in supermarket locations so that customers who come to visit, shop, and entertain at GO! can have fun and take souvenir photos.

Although it is not officially summer, by proactively preparing early sources of goods and attractive incentive policies, many retail and service businesses have anticipated consumer trends and expect high consumption this summer. According to recommendations from the authorities, the trade in smuggled, counterfeit, and poor quality goods is still common, so consumers should carefully research products and choose to buy at reputable stores to own quality cooling and heat-relieving products at reasonable prices with good warranty and after-sales service.

Nguyen Oanh

Source: https://baohanam.com.vn/kinh-te/thuong-mai-dich-vu/nhieu-san-pham-dich-vu-khoi-dong-don-he-156026.html