Building the certified brand "Macadamia Son La"

The project team conducts training on management, use and exploitation of products with the certified brand "Macadamia Son La " for businesses, cooperatives and people of Mai Son commune.

After more than 20 years of taking root and developing, macadamia trees are gradually affirming their potential and strengths, becoming a typical agricultural product of Son La. The whole province has nearly 2,000 hectares of macadamia trees, with a yield of 5-7 tons of fruit/ha/year. To enhance value and develop sustainably, in 2022, the Provincial People's Committee approved the Project of registering for protection, building and implementing a management system for the "Macadamia Son La" certification mark for macadamia products of Son La province, a project chaired by the Company for Research and Consulting on Technology Transfer and Investment (CONCETTI).

Bachelor Han Tuong Minh, Project Manager, shared: The group has researched, investigated, surveyed, and evaluated the current status of production and trading of macadamia products in Son La province; collected and reviewed documents and data on socio -economics and agricultural development planning of the province to build and complete the dossier for registration of protection of the "Macadamia Son La" certification mark; management documents and organization of the management system after being granted a protection certificate; a system of promotional tools, introducing products bearing the "Macadamia Son La" certification mark.

The trademark (logo) of the certified trademark "Macadamia Son La" is beautifully designed with a circular design, harmoniously combining images and text; the image of macadamia nuts helps consumers easily recognize the product; the words "MACCA SON LA" are designed prominently. In particular, the project has delimited the geographical area for producing macadamia products with the certified trademark "Macadamia Son La", including: Quynh Nhai, Muong La, Thuan Chau, Mai Son, Song Ma, Sop Cop, Yen Chau, Moc Chau, Van Ho and Son La. On December 27, 2024, the Department of Intellectual Property issued a Certificate of Trademark Registration for "Macadamia Son La".

CONCETTI Company has designed and printed 150 manuals on management and use of the “Macadamia Son La” certification mark and handed them over to the owner of the certification mark, the Department of Science and Technology of Son La, for management and use. At the same time, the pilot model of management and use of the “Macadamia Son La” certification mark has been implemented for Lien Viet Son La Joint Stock Company, Dat Thuy One Member Co., Ltd. and Tay Bac Organic Agricultural Production Cooperative.

Macadamia planting model in Muong Chien commune.

Mr. Duong Van Dat, Director of Dat Thuy LLC, informed: The company currently has 70 hectares and cooperates with other cooperatives to grow macadamia, with an output of 100 tons of fresh fruit/year. Participating in the project, the company is guided and transferred production and business using the identification system, packaging, propaganda, promotion of Son La macadamia products and connecting macadamia production enterprises in the area with enterprises specializing in distributing agricultural products in provinces and cities, opening up business cooperation opportunities in domestic and international markets.

The project has also improved the production and trading capacity of certified branded products; organized training courses in localities for managers, cooperative members, and production households who have been trained in intellectual property and community brands; and techniques for manufacturing products that meet the requirements of certified brands.

Mr. Nguyen Duy Hoang, Deputy Director of the Department of Science and Technology, assessed: The successful protection of the "Macadamia Son La" certification mark not only enhances its reputation and value but also provides a legal basis for Son La macadamia to affirm its quality. The "Macadamia Son La" certification mark is an important tool in the province's agricultural product brand development strategy, enhancing product value, protecting the rights of producers and expanding domestic and international consumption markets.

The establishment of the “Macadamia Son La” certification mark will be a solid foundation to help businesses, cooperatives, and farmers feel secure and bold in investing in production; commercial and product consuming establishments confidently promote, introduce, invest in building and expanding the market, contributing to promoting the sustainable development of macadamia trees in Son La.

Source: https://baosonla.vn/kinh-te/xay-dung-nhan-hieu-chung-nhan-mac-ca-son-la-yaaN57uHg.html