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Building press agencies in a professional and modern direction

Báo Bình ThuậnBáo Bình Thuận28/06/2023


Digital transformation of journalism is the key development orientation of press agencies. In that cycle, provincial press agencies have been making efforts to apply technology and improve professional quality to adapt to the digital age.

Strong transformation

Currently, with the strong development of science, technology and digital technology, new habits in accessing information have been created for the general public. Realizing this, in recent years, Binh Thuan Newspaper has been transforming strongly to meet the increasing needs of readers. In the process of digital transformation, Binh Thuan Newspaper has launched a new electronic newspaper interface with a modern, easy-to-use design. Thanks to that, it has made an important contribution to bringing the voice of the government and people of Binh Thuan province to a large number of local, domestic and foreign readers.

Not only that, Binh Thuan Newspaper has been applying CMS software with utilities in managing, editing, publishing news, photos, videos on Binh Thuan Newspaper and Binh Thuan Newspaper online. CMS software can be used on computers, iPads, smartphones, so as long as there is an internet connection, all departments can perform newspaper publishing work anytime, anywhere. This is the first step of Binh Thuan Newspaper to concretize the goal stated in the draft Decision of the Prime Minister approving the Planning for the development of the network of press, radio, television, electronic information, and publishing establishments in the period 2021-2030, with a vision to 2050.

Mr. Bui Thanh Quang - Deputy Editor-in-Chief of Binh Thuan Newspaper said: In line with the national digital transformation program, in recent years, Binh Thuan Newspaper has built a digital platform with the management of electronic newsrooms. Building a newsroom that converges modern technology brings all journalism operations to the digital environment. Through the converged newsroom environment to promptly grasp information and public opinion, thereby recognizing information needs, meeting the exact wishes of readers, at the right time when readers need it. For reporters now, it is not simply knowing how to write or take photos, but also being trained to become multi-talented reporters, proficient in using different types of journalism. A reporter can both collect information and film and take photos to independently produce multimedia journalism products. Building a converged newsroom helps the agency make full use of available resources, effectively monitoring the working process of each reporter as well as the entire newsroom. Reporters' articles show the date and time of update into the system, showing the editorial process of the editorial office. In the coming time, Binh Thuan Newspaper will continue to invest funds and human resources so that the editorial office can develop into an important information channel, dominating many information fronts on digital platforms with many different types, responding in the fastest, most accurate and effective way to information on all aspects. All fields occurring in Binh Thuan province and outstanding, noteworthy issues in the country and in the world are provided to readers quickly and promptly. Certainly, digital transformation will help Binh Thuan Newspaper get closer to readers.

screenshot-2023-06-27-082407.jpeg
Website interface of Binh Thuan Newspaper.

Professional, humane, modern

The Plan for Implementation of the Digital Transformation Strategy for the Press to 2025, with a vision to 2030 in Binh Thuan Province, recently issued by the Provincial People's Committee, has determined: Digital transformation of the press aims to build press agencies in a professional, humane, and modern direction; to fulfill the mission of information and propaganda to serve the revolutionary cause of the Party and the cause of national innovation. At the same time, to ensure the role of leading and orienting public opinion, maintaining information sovereignty in cyberspace; creating new sources of revenue; promoting the development of the digital content industry.

To achieve the above goal, Vice Chairman of the Provincial People's Committee Nguyen Minh assigned the Department of Information and Communications to preside over and coordinate with relevant departments, branches, sectors and localities according to their authority to comment on legal documents promoting digital transformation of the press and to comment on and develop related legal documents. At the same time, deploy national digital platforms for local press agencies. Take the lead in promoting the development of digital platforms to support press agencies in digital transformation, develop digital press products; deploy solutions to support press agencies in promoting digital transformation. In addition, take the lead or coordinate in organizing training and fostering to improve the quality of human resources of press agencies, meeting the requirements of digital transformation of the press.

For the Department of Finance, based on the annual budget estimates of departments and branches, the Department of Finance synthesizes and advises the Provincial People's Committee to arrange regular expenditures to implement the plan according to the provisions of the State Budget Law and in accordance with the local budget capacity.

The Vice Chairman of the People's Committee assigned responsibility to Binh Thuan Newspaper, Binh Thuan Radio and Television Station, and the Provincial Literature and Arts Magazine to effectively implement the digital transformation plan of their press agencies. Arrange facilities and finances to implement digital transformation activities. Raise awareness and knowledge for press agency leaders, editors, and reporters about digital transformation...

The specific goal by 2025 is that 70% of press agencies will put content on digital platforms (prioritizing domestic digital platforms); 50% of press agencies will use centralized data analysis and processing platforms, applying artificial intelligence to optimize operations; 80% of press agencies will operate a converged newsroom model, in line with the development of advanced science and technology in the world, producing content according to digital journalism trends; press agencies will optimize revenue sources, of which 30% of press agencies will increase revenue by at least 20%...



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