Nestlé Vietnam and Vietnam National Administration of Tourism launch program to honor Vietnamese heritage

Nestlé Vietnam and the Vietnam National Administration of Tourism launched the 2025 cooperation program of the project "Variation of thousands of ingredients, cooking millions of Vietnamese dishes" with accompanying activities at the program "Hue - Culinary Capital" - Photo: VGP/MT

Vietnam is one of the countries with a rich culinary culture, thanks to the combination of a long-standing heritage with the sophistication and abundance of local ingredients, processing methods and regional flavors. Cuisine has become one of the most attractive factors attracting tourists to Vietnam.

With the common goal of promoting Vietnamese tourism - cuisine - culture to the public nationwide and international friends, in 2023, the MAGGI brand, Nestlé Vietnam Co., Ltd., the Tourism Information Center and the Vietnam National Administration of Tourism signed a strategic cooperation agreement to implement the project "Variation of thousands of ingredients, cooking millions of Vietnamese dishes".

If 2023 is the journey of famous Vietnamese ingredients and dishes on the culinary map, then in 2024 the cooperation program between the two sides focuses on creative highlights under the theme "Exploring golden ingredients, making Vietnamese cuisine famous", revolving around "rough gems" - local ingredients that are not yet known to many people, including figs, a specialty fruit of Hue.

By introducing and preparing fig dishes through influential content creators, the program not only contributes to honoring the diverse cultural and culinary values ​​of Hue, but also promotes the development of Vietnam tourism, including Hue city, through the story of local ingredients.

To date, the program has built an online culinary map with thousands of local recipes provided by food lovers. This online culinary map has been certified by the World Record Organization in 2023 and 2024.

In 2025, the program will continue to build and upgrade the online culinary map platform to become a data warehouse as well as a reliable destination for Vietnamese cuisine lovers who want to learn about local ingredients and dishes.

Visitors are guided through information about the online culinary map under the project "Variation of thousands of ingredients, cooking millions of Vietnamese dishes" - Photo: VGP/MT

Speaking at the opening ceremony of the program "Hue - Culinary Capital" in 2025, Ms. Tran Thi Thao Giang, External Relations Manager of Nestlé Vietnam Company said: "We are very proud to contribute and accompany today's event, where culinary artisans, culture and travel lovers come together to share, explore and honor the unique values ​​of Hue cuisine. Our presence here demonstrates the strong commitment of the MAGGI brand, Nestlé Vietnam Company and the Tourism Information Center, Vietnam National Administration of Tourism in supporting and developing Vietnamese cuisine and tourism, including the rich culinary heritage of Hue city".

Belonging to the world's leading food and nutrition group with a history of nearly 160 years, the MAGGI brand has been present in the Vietnamese market for the past 90 years (since 1935). MAGGI has become a familiar brand in Vietnam, accompanying many generations of Vietnamese families to create positive differences to help unite generations, connect communities and protect the green planet.

Currently, MAGGI cooperates with partners to carry out many programs to inspire and make a positive difference to the community through passion for cooking and healthy lifestyle, as well as contribute to supporting start-up programs in the culinary field.

MT

Source: https://baochinhphu.vn/nestle-viet-nam-va-cuc-du-lich-quoc-gia-viet-nam-khoi-dong-chuong-trinh-ton-vinh-di-san-viet-10225043022535409.htm