Looking back over the past 2 years, YeaH1 has affirmed the success of the brand with many phenomenal entertainment programs, with quality content and positive impacts on society as well as contributing to the development of the cultural industry such as "Beautiful Sister Riding the Wind and Breaking the Waves 2023", "Brother Overcoming Thousands of Challenges 2024", "Beautiful Sister Riding the Wind 2024" and "Super Mom 2024"...

The success of this series of television programs not only helps YeaH1 grow but also contributes to creating a new step forward for the entertainment market in Vietnam, opening an era of high-quality television content and enhancing the competitiveness of Vietnamese cultural and entertainment products with other countries in the region.

At the YEAH2025 event, YeaH1 continued to affirm the group's goals, vision and mission in the new year with strategies and plans focusing on developing premium content programs (abbreviated as Premium Show).

The main focus is the reality TV show project to train and develop young artists "Show It All" accompanied by Vietnam Technological and Commercial Joint Stock Bank (Techcombank) as an investor and the reality TV show about rural life, promoting and advertising the rich products of Vietnamese people is "HAHA Farmer" (international name: HAHA Farmer).

"Show It All" and "HAHA Farmer" are copyrighted by MangoTV, YeaH1 is the only unit in Vietnam that holds the right to produce and make the Vietnamese version.

At the event, YeaH1 signed a cooperation agreement with 3 important partners to promote the implementation of "Show It All" with the goal of sustainable cooperation to promote, train and develop young Vietnamese talents in the entertainment field according to international models.

Accordingly, MangoTV will act as a strategic partner in producing premium shows, providing production copyrights for the program "Show It All" in Vietnam; 153/Joombas Music Group will act as a music training and development unit for the program "Show It All". 1Academy will coordinate with 153/Joombas Music Group to organize training for "Show It All" contestants.

1Academy is an academy invested in and launched by YeaH1, bringing a breakthrough in training music idols in Vietnam. Aiming to accompany and inspire young people, 1Academy is a place to help young talents discover their potential, reach the world and spread national pride through music and art.

YeaH1 representative, Mr. Kenny Ong - CEO - also signed with Sony Music Group representative as a music distribution and publishing partner; distributing and publishing music for "Show It All", music projects produced by 1Production or 1Production's partners.

YeaH1 CEO - Ms. Ngo Van Hanh - said: "In the past 2 years, YeaH1 has been successful in producing entertainment programs that have gathered many famous artists and received the love of a large Vietnamese audience. With that foundation, we will continue to persevere with the goal of developing high-quality entertainment programs in Vietnam.

Show It All will be a new turning point in discovering and training potential young artists for Vietnam's competitive entertainment market. At the same time, YeaH1 produces HAHA Farmer with the vision of creating more values ​​than an entertainment program, promoting Vietnamese agriculture."

Sharing the same strategic goal, Techcombank continues to accompany YeaH1 in "Show It All" as an investor. Previously, in 2024, Techcombank cooperated with YeaH1, 1Production to successfully organize the concert "Anh trai vu ngan cong gai" and the reality TV show "Anh trai vu ngan cong gai 2024" and achieved many impressive results, creating a phenomenon, promoting the development of the Vietnamese entertainment industry.

" Following the success of the program "Anh trai vu ngan cong gai", continuing to become an investor in the program "Show It All" demonstrates our commitment to promoting innovation and bringing sustainable values ​​to the community. We believe that this cooperation not only helps create outstanding values ​​but also promotes a common goal, combining the preservation of traditional culture with modern creativity to inspire and motivate the next generation.

We aim to bring meaningful experiences, elevate Vietnamese talent on the world map, and affirm Techcombank's pioneering role in promoting economic growth and developing Vietnamese culture," said a Techcombank representative.