In one way or another, all the artists participating in the two Brother shows benefited. Some enjoyed a return to the spotlight after a long period of obscurity. Many artists rose to prominence on social media.

First is the case of SOOBIN Hoang Son. A year ago, the male singer released a billion-dollar MV. Heyyy , the opening for the debut album of his career. SOOBIN promoted heavily for Heyy but the product failed miserably. Next, the male singer released the MV If only . Compared to Hey , If only has better appeal but the spread is only at an acceptable level.

From the stepping stone of joining Brother, the song If only unexpectedly became a hit. SOOBIN's album, from obscurity, suddenly gained attention again. After consecutive failed MVs, from Beautiful Monster, High Heels arrive Heyyy , SOOBIN finally has another hit since The Playah . In a short time, the male singer rose strongly, became the brightest star of the game show, and exploded in the last months of the year.

Neko Le is another interesting case to mention in this story. Before the game show, Neko was not active in music. He became famous with reaction videos (reacting, expressing emotions) to music. His other job is livestreaming to sell products on TikTok.

From the show Anh Trai, Neko Le stepped out as a singer/rapper, recently performing continuously.

Win-win situation

More than 10 years ago, the genre of music game shows began to develop strongly with typical programs such as Sao Mai Diem Hen, The Voice, Vietnam Idol. Back then, game shows were a place to "polish rough gems", helping potential contestants have a better start in their career.

Currently, with "Beautiful Sister", "Gryphon" and "Say Hi" are models of artists, most of whom are already famous. They form teams, perform together and support each other. The competitive nature of these game shows exists but is very rare. From here, the show "Brother" creates a common "profit cake", pushing everyone up together. Some are "rough gems", shining thanks to game shows, some artists are past their prime but are pulled back, and even stars are now even more famous.

The two Brother shows have opposite criteria for selecting artists. "Say Hi" will prioritize handsome, young faces who are hot. "Chong Gai" is mostly over 30, with one thing in common: they are all more or less famous in their fields.

The success of Anh trai qua ngan huong "saved" almost everyone. The show's veteran artists such as Phan Dinh Tung, Tuan Hung and Bang Kieu were "warmed up" with their professional passion, making them social media phenomena no less than the current generation of "gen Z" artists.

The talented Jun Pham, ST Son Thach, Truong The Vinh, Dang Khoi, Cuong Seven... seemed to have disappeared from the music scene. Now, thanks to the Anh Trai stage, all of them are enthusiastically working with music once again. Meanwhile, a series of talented people such as BB Tran, Neko, Thien Minh, Kien Ung have not made any mark in music, but have achieved many milestones for themselves through music.

SOOBIN, Binz, Quoc Thien, Bui Cong Nam, Ha Le, Kay Tran and Rhymastic will benefit the most from the show. This group of artists is at the peak of their careers, and was active before joining the game show. With the appeal of Anh Trai, all of their careers have gone up, leading to the result of being busy running shows at the end of the year.

"Virtual" halo

The show "Anh trai vu ngan cong gai" caused a fever just like Rap Viet season one, it was the novelty of an unprecedented program. A game show caused a fever when there was a famous resonance of all the artists, guests and media strategy. In a few months of broadcasting, "Anh trai" was a loop, creating a habit for the audience to wait every week.

Of course, when the game show ends, everyone goes home, the resonance is gone and the virtual halo immediately disappears. With Anh Trai, something unprecedented in the history of Vietnamese game shows is organizing a series of concerts after the show. Thanks to this, the Anh Trai have more time to prolong the echo.

But then, there will come a day when the heat of the game show gives way to something else and the old order will be restored. At this time, the important thing for the Talents is to be sober to determine whether it is appropriate to continue on the music path or not.

In the safe confines of a game show, every artist can shine. Their entire performance on television is pre-recorded and played in master quality. Many artists with poor talent are not "spotted" when standing in a team and taking turns to shoulder the role.

After the game show, the success of a talent depends entirely on their talent. Some will continue to succeed when they have a favorable momentum. But some are criticized for abusing the virtual halo of the game show.

Recently, Neko Le has caused controversy when he continuously sings. From the game show, Neko Le received negative feedback about the quality of his singing, rapping and stage performance. When stepping onto the real stage, Neko Le's live singing and performing ability caused controversy. Many viewers criticized the talent for "trying to force the issue".

From the case of Neko Le, the audience sympathized when Tien Luat announced that he would not sing despite receiving many invitations. Tien Luan said: "The profession's ancestors shine light on me there, but if I go somewhere else, it will be dark again."

Cuong Seven is another case that shows a complete difference when standing in the ranks of game shows and stepping out into the music race. Right at the time Cuong Seven was most noticed, the male singer released an EP. However, the number of people listening to Cuong Seven's new products was very low.