Co.opmart Ca Mau Supermarket launches the program "35 years - Proud of Vietnamese products". Illustrative photo: Kim Ha/VNA

In recent times, many domestic enterprises have grown strongly, expanded their market share and affirmed their position in the market. Brands such as: VinFast in the electric vehicle industry, Hoa Phat in the steel industry, Viettel in the telecommunications sector, Vinamilk, TH in the dairy industry, GrowMax in the shrimp industry, ... and many Vietnamese agricultural products have grown to contribute to economic stability and growth, as well as export, forming production chains, value chains and have become national pride, not only serving the domestic market but also being popular in the international market.

According to Minister Dung, in the past 5 years, there have been 2 very impressive Vietnamese brands with many efforts; those are Vinfast and GrowMax. Vinfast, from zero, but with a bold vision, quick adaptability and the steadfast will of the leadership team, has risen to become the number 1 car company in the Vietnamese market after only 5 years of operation, not only conquering the domestic market, but also creating a strong step forward to reach the international level.

Along with that, the birth of the first Vietnamese shrimp feed brand GrowMax in June 2020, along with the affirmation of quality that has been recognized by most shrimp farming customers nationwide and international customers, is a clear proof that Vietnamese enterprises have mastered technology in the entire shrimp industry value chain.

Although it has only been established for nearly 5 years, GrowMax has gathered a strong team of experts and skilled engineers, developed strongly and achieved proud achievements, helping GrowMax surpass 18 other long-standing international brands to rise to the 2nd position nationwide in both output and market share.

“The spirit of perseverance and not giving up in the face of difficulties has helped these brands gradually change consumers’ perception, from doubt to trust and pride in a Vietnamese brand, helping to break down stereotypes about the level and capacity of Vietnamese people. We can proudly say that Vietnamese people always dare to face challenges, are ready to overcome all difficulties and can conquer the peaks with their aspirations, showing the world that “if others can do it, Vietnamese businesses can do it too” and “nothing is impossible”, Minister Nguyen Chi Dung shared.

However, businesses still face many challenges, especially the foreign-oriented mindset that still exists among a large number of consumers. The preference for foreign goods, considering them a symbol of quality and class, has caused many difficulties for Vietnamese goods in expanding their market share right at home.

On the business side, they have not really innovated, created quality products, and have the ability to compete, meeting the increasingly high demands of the domestic market. The problem of counterfeit and fake goods that has not been controlled has also partly affected consumer psychology.

Therefore, to help Vietnamese products dominate the domestic market and reach out to the world market, each Vietnamese person should become a "Vietnamese product ambassador", giving priority to using and promoting Vietnamese products.

Regarding Vietnamese enterprises, Minister Nguyen Chi Dung recommended that they continue to make continuous efforts to enhance competitiveness, improve product quality; invest in technology, innovate to meet the increasing demands of the market, and compete fairly with foreign goods.

Besides, it is necessary to strengthen the connection between businesses and consumers, creating an ecosystem for mutual development and mutual benefit.

Along with that, businesses also need to invest more heavily in distribution channels and product promotion to bring Vietnamese goods closer to consumers, from urban to rural areas, remote areas, and difficult areas; implement policies to reduce costs, support and protect consumer rights.

On the government side, it is necessary to continue to improve the investment and business environment, create favorable conditions in terms of mechanisms and policies to support domestic enterprises to develop sustainably; and as the largest consumer, it is necessary to increase the use of domestic goods when making public procurement.

“Let “Vietnamese people prioritize using Vietnamese goods” not be a slogan, not just a movement, but increasingly become a vivid economic and social reality, a cultural feature, a sense of pride and responsibility of each citizen. Let us work together to make Vietnamese goods the number one choice of Vietnamese people, contributing to bringing the country into a new era, an era of development and prosperity,” Minister Nguyen Chi Dung emphasized.