Competitive advantage from Generali Vietnam's human investment strategy

Human-centered development strategy

Placed alongside the sustainable growth orientation, Generali Group's human development strategy plays a fundamental role in the group's strategy: "Lifetime Partner 27: Pioneering Excellence" - placing people at the heart of every development strategy.

Generali’s people powered strategy focuses on four key priorities: nurturing a distinctive culture, empowering people, attracting and developing talent, and creating a future-ready organization. This strategy affirms Generali’s commitment to creating a diverse, equitable and inclusive workplace by enhancing the experience, development and empowerment of its people.

Generali Vietnam has consistently implemented the orientation of promoting human potential through comprehensive training and coaching programs. From internal training programs, competition platforms, recognition and rewards, all are digitalized throughout and designed in a diverse and flexible manner, not only training professional skills but also nurturing leadership thinking, innovation and adaptability.

Not only focusing on domestic human resource training programs, Generali Vietnam is constantly expanding cross-border development opportunities for its human resources. Inheriting the strength of the leading insurance group in Italy, with a network in more than 50 countries, the company always creates conditions for employees and financial consultants to "step out into the world ", experience and rub shoulders in an international environment.

Developing human resources to reach international level

In order to realize the strategy of developing human resources to reach international standards, Generali Vietnam has implemented many exchange and professional development programs in many countries around the world. Typically, on August 6-9, as part of a series of activities to develop and recognize the achievements of the financial consulting force, Generali Vietnam organized the Genvention 2025 journey in Taiwan (China). With the participation of more than 360 of the best financial consultants in the first half of the year, the event was not only a tribute to the breakthrough efforts but also an opportunity for the team to exchange, learn and inspire the journey of serving customers.

Not only stopping at single experience programs, taking advantage of the multinational company network with nearly 200 years of establishment and development, Generali also continuously organizes global-scale playgrounds for consultants to have the opportunity to challenge themselves beyond borders. Notably, GAEC - Global Advisor Excellence Contest - a competition for outstanding global consultants held since 2017, attracting the participation of outstanding financial consultants from markets around the world. The Vietnamese representatives who have been present at this playground many times have contributed to affirming the unique mark and general importance of the Asian region on Generali's business map.

In July, Generali Vietnam was chosen as the venue for the MDRT Asia Awards, where all MDRTs in Vietnam were able to interact, learn and be honored at the regional level.

In addition, Generali also implements international talent exchange programs for a period of 6 months to 1 year for its permanent staff in Vietnam, so that any potential employee has the opportunity to develop, work directly at foreign offices, learn advanced organizational models and bring back new initiatives to the domestic market.

From strategy to concrete actions, from projects in the domestic market to international reach, Generali has been laying a solid foundation for a team of talented, enthusiastic, globally minded employees. This team is the driving force behind Generali's continuous improvement of service quality, building trust from customers, affirming the company's position in the Vietnamese market and its competitiveness in the region.

Source: https://dantri.com.vn/kinh-doanh/loi-the-canh-tranh-tu-chien-luoc-dau-tu-vao-con-nguoi-cua-generali-viet-nam-20250813111020218.htm