Insider accompanies MSB to set new standards for digital banking industry

Continuing the comprehensive digital transformation strategy, Vietnam Maritime Commercial Joint Stock Bank (MSB) has collaborated with leading technology partners to organize the event "Humanizing Banking: Martech in Action," to introduce practical results from applying marketing technology (Martech) to the journey of personalizing customer experience.

Insider, as a technology platform & implementation partner of the Campaign Management Platform (CMP), has accompanied MSB in building, automating and optimizing multi-channel customer journeys, contributing to significant growth in outreach and conversion performance.

During the CMP implementation phase with Insider, MSB recorded specific results:

- 50+ fully automated customer journeys, personalized by segment and deep finance.

- Conversion rate from marketing campaigns increased by 20%.

- Online credit card registration increased by 86%.

- Online transaction rate from accounts and cards increased by 40%.

These results demonstrate the clear effectiveness of a behavioral data-driven marketing automation model, affirming the value Insider brings in deploying large-scale personalization for financial businesses.

In this system, Insider takes on the role of implementing CMP, supporting MSB in personalizing communication with customers through automated campaigns, optimized according to behavior, segmentation and appropriate interaction times.

Deep personalization, comprehensive automation

Insider's CMP solution plays a role in coordinating data platforms from collecting real-time multi-channel user behavior to connecting effective customer data, thereby implementing campaigns, integrating machine learning to automatically select the most effective communication channels, performing A/B testing to optimize performance and trigger interactions according to context and customer behavior.

Campaigns are deployed synchronously by MSB across multiple channels such as mobile applications, websites, emails, SMS, zalo and chatbots to ensure messages are always consistent and personalized according to each user's behavior.

At every key stage in the customer journey from registration, eKYC, first transaction to retention, upsell and upgrade, the system is automated with deeply personalized content and offers, increasing CLTV and enhancing the experience throughout.

In particular, with the support of SiriusAI - Insider's GenAI platform, the MSB team can create content, journeys, visuals and messages with just one prompt. As a result, operational productivity is significantly improved, deployment time is significantly shortened, and campaign performance is optimized in real time.

The combination of CDP+CMP+GenAI technology helps MSB not only deeply personalize, but also operate quickly, intelligently and at large scale.

Setting new standards in banking

MSB's pioneering deployment of a synchronous Martech ecosystem has opened up a new approach for the financial industry, where customers are understood and served proactively, promptly, and with high personalization.

As a CMP implementation partner, Insider has participated from the customer journey architecture building stage to optimizing operations based on real-time data, contributing to helping MSB achieve efficiency in both conversion and experience.

The event “Humanizing Banking: Martech in Action” is an important milestone for MSB, and is also a typical example for businesses that can apply data and technology to deploy personalization strategies in a profound and sustainable way.

Insider strategic partner for long-term growth journey

In Vietnam, Insider is providing solutions for many major brands in the fields of banking, retail, and e-commerce such as Vietnam Airlines , Viettel, Vingroup, VETC, Vinamilk, FPT Retail, etc. The partnership with MSB is an important step in the development strategy in Southeast Asia, continuing to affirm Insider's position in the field of real-time multi-channel personalization.

In the next phase, Insider aims to work with strategic partners to build over 100 automation journeys, integrating more deeply AI technologies, behavioral data and machine learning, thereby helping businesses enhance their ability to reach customers, improve marketing effectiveness and achieve sustainable growth in the digital age./.

Source: https://www.vietnamplus.vn/insider-dong-hanh-cung-msb-thiet-lap-chuan-muc-moi-cho-nganh-ngan-hang-so-post1055867.vnp