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More than 100 KOLs, KOCs, and content creators attended the launch of the Content Creation Association on digital platforms.

On the afternoon of August 14, in Ho Chi Minh City, KLIC - the Digital Content Creation Association under the Vietnam E-commerce Association (VECOM) was officially announced to launch.

Báo Sài Gòn Giải phóngBáo Sài Gòn Giải phóng14/08/2025

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KLIC Launch Event

The event was attended by representatives of state management agencies, e-commerce platforms, businesses, more than 100 KOLs, KOCs, and content creators.

In recent times, KOL (Key Opinion Leader - influential person), KOC (Key Opinion Consumer - key consumer, has great influence on the market), Content Creator (content creators) have been creating a profound influence on life. And this influence is also two-sided.

KLIC was launched with the message “Responsibility to lead” as a legitimate, sponsored professional organization, pioneering in building a systematic development environment for digital content creators - a new profession but has had a profound impact on consumer behavior and the e-commerce market.

The KLIC launch event had more than 100 prominent faces in the content creation world such as: Pharmacist Tien, Long Chun, Chau Muoi, Duc Anh, Runner-up Dan Chi, KOC Vietnam Champion Phuong Oanh Daily, Thien Nhan...

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KLIC Executive Board
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Signing of cooperation between KLIC and accompanying units

Ms. Dao Nuong, President of KLIC, said that KLIC is oriented to become the first professional organization for KOLs, KOCs and Content Creators with the most systematic scale and culture, created by 5 core values: integrity, responsibility, kindness, connection, value. Along with that, there are cultural factors such as trust, respect, appreciation, sharing, empathy.

At the event, the EcomHUB practical training program - a new launching pad for the professional content creation community was introduced. Two panel talks (seminars, discussions) were also held with the participation of expert groups and professional content creation groups.

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Experts in the fields of e-commerce and digital content creation share at the discussion

Vietnam E-commerce Association (VECOM) is a non -governmental organization with members being enterprises, organizations, and individuals directly doing business through e-commerce; or applying e-commerce to serve production and business activities; or researching or providing e-commerce services. The Association operates on a voluntary, non-profit basis, aiming to gather, unite, cooperate, support, and protect members to develop the e-commerce sector in Vietnam.

Source: https://www.sggp.org.vn/hon-100-kol-koc-nha-sang-tao-noi-dung-du-ra-mat-chi-hoi-sang-tao-noi-dung-tren-nen-tang-so-post808406.html


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