KOL Conference: Joining hands to build digital trust, spreading positive influence

On August 18, the conference "KOL with the era of national rise" (KOL summit 2025) will take place in Hanoi , gathering more than 200 typical KOLs from 34 provinces and cities across the country.

This is the first national-scale event held in Vietnam to create a forum connecting the KOL community with managers, businesses and platforms, to accompany and spread values, towards the sustainable development of the country in the digital age.

With the theme “KOL with the era of national growth,” the Conference aims to promote the positive role of KOL in building, protecting and developing the country, while affirming the responsibility of influential people in spreading positive, humane information and sustainable values to the community.

The conference will be an open forum where KOLs can share their journey to becoming “leaders,” listen, exchange and discuss directly with leaders of management agencies, businesses, and platforms to find solutions to promote positive influence and enhance the social responsibility of KOLs in building a safe digital Vietnam.

The event gathered many famous and influential faces such as People's Artist Xuan Bac, singer Tung Duong, rapper Den Vau, singer Ha Myo, Miss Bao Ngoc, Miss Thanh Thuy... and content creators in many fields such as MC Khanh Vy, Huy NL, Duy Tham, Meichan, Tina Thao Thi, Vinh Thich An Ngon, Tuan Ngoc Day, Hana Ban Me...

In addition to KOLs, the conference also had the participation of state management agencies, digital platforms TikTok, Meta and many large enterprises and corporations such asSHB Bank, MB Bank... participating as speakers, sharing solutions to promote the influence of KOLs in the digital environment.

One of the important highlights of the Conference is the establishment of the “Digital Trust” Alliance, which brings together prestigious KOLs/KOCs, businesses, press agencies and platforms to spread positive values, lead trust and build standards. The Alliance will act as a bridge between parties to promote transparency, professionalism and responsibility in activities in cyberspace.

The Conference will also officially launch the “Influencer Trust” Program, an initiative to promote “responsible influence” through communication campaigns, forming standards and ethical codes for the KOL community and a program to evaluate and certify the level of prestige, transparency, trust and responsibility of KOLs/KOCs.

The program helps support management agencies, businesses, and brands in choosing suitable media partners, while protecting consumers from false content and disguised advertising.

In an era where each view, like or share can have a strong impact on the perceptions and behaviors of millions of people, prioritizing community values is the decisive factor for KOLs to maintain social trust.

The conference “KOL with the era of national rise” hopes to send the message: Influence comes with responsibility, real value is more important than virtual numbers. This is a call for the community of influencers to join hands to build a safe and civilized cyberspace in the era of national rise./.

Source: https://www.vietnamplus.vn/hoi-nghi-kol-chung-tay-xay-dung-niem-tin-so-lan-toa-anh-huong-tich-cuc-post1055081.vnp